Sun Frontier Hotels Collaborates with Okuma Town
On May 14, 2026, Sun Frontier Hotel Management Co., a subsidiary of Sun Frontier Real Estate Co., signed a fundamental agreement with Okuma Town in Fukushima Prefecture. This partnership marks a significant step in the town's revitalization efforts post-disaster, aiming to foster community engagement and economic growth through the establishment of new lodging facilities near JR Joban Line's Ohno Station.
The main objective of this agreement is to contribute to the local development by creating a space that attracts people, encourages interaction, and revives the region's vibrancy. With the construction of a hotel intended for tourists and business travelers, the initiative aims to support a welcoming stay for visitors as they explore the unique offerings of Okuma Town.
Key Points of the Agreement
Under this new collaboration, both parties have committed to work together on several crucial elements, including:
- - Promoting zero carbon initiatives in Okuma Town.
- - Ensuring the recruitment of hotel staff.
- - Facilitating enterprise location planning smoothly.
- - Establishing safety and security measures for residents.
- - Preserving the local natural environment.
- - Promoting local industries and gathering people in the area.
- - Enhancing the town's appeal and stimulating economic revitalization.
Hotel Development Plans
The overarching theme driving Sun Frontier's mission is that when regions prosper, so does Japan as a whole. This philosophy underscores their commitment to harnessing the unique features of localities to promote hotel developments that invigorate communities. Rather than merely constructing a hotel, the company aims to create a hub for interaction that benefits the local economy and drives future value.
Okuma has made visible strides in rebuilding its community and improving living conditions following the earthquake disaster. Particularly, the area surrounding the Ohno Station has seen progress in establishing industrial and exchange centers, such as the newly opened CREVA Okuma in March 2025, which fosters community interaction and commerce.
The recent partnership arose from discussions with Okuma Town regarding the revitalization of the area near Ohno Station. With a shared vision for the town's growth and animation, Sun Frontier applied for the project and was selected as the project operator. The new venture will culminate in the launch of the