#Japan #Tokyo #Ginza Wakana #Edo Gobo #Miso Cheese

A Unique New Snack Experience at Haneda Airport

Starting November 11, 2025, travelers passing through Haneda Airport will be treated to an exclusive new offering from the renowned pickles specialty store, Ginza Wakana. Known for its delectable cheeses, the store has launched a new addition to its beloved "Ginza Cheese" series: the "Miso Cheese with Edo Gobo and Shichimi". This creatively crafted blend unites traditional Japanese flavors with a modern twist, making it a perfect snack option for both locals and tourists.

Product Overview

The new product combines Ginza Wakana's popular miso cheese with the much-loved Edo gobo, seasoned with a hint of shichimi pepper. Delightfully creamy, the miso cheese offers a rich flavor profile that pairs impeccably with the earthy crunch of gobo and the kick of spicy shichimi. This innovative snack promises to provide an unforgettable culinary experience — one that embraces a harmonious balance between classic Japanese taste and contemporary cheese culture.

The launch includes two product variants:
1. Miso Cheese with Edo Gobo and Shichimi
- Weight: 60g
- Price: 630 yen (tax included: 680 yen)
- This version features silky miso cheese enhanced with the flavorful addition of soy-sauce-marinated gobo and a sprinkle of shichimi, making it an elegant and sophisticated snack.

2. Ginza Cheese Three-Pack Set
- Contents: Includes Edo Gobo Shichimi, Iburi-gakko, Nara-zuke & Pepper
- Weight: 60g each
- Price: 1960 yen (tax included: 2116 yen)
- This bundle offers a delightful mix of three different flavors of cheese, artfully paired with traditional Japanese pickles, perfect for sharing or enjoying alone.

Unique Culinary Fusion

The inspiration behind this limited-time offering lies in the longstanding popularity of the Edo gobo and Ginza Wakana's flagship product, the miso cheese. The Edo gobo has been a celebrated Tokyo souvenir for nearly 40 years, well-known for its exquisite taste and delightful crunch. Everyone from frequent flyers to first-time visitors is bound to appreciate this perfect blend of flavors.

The miso cheese, part of the "Ginza Cheese" series launched in 2015, has been a consistent favorite, with around 200,000 packages sold annually. Each cheese in the series features distinct flavors and is crafted with premium locally sourced cream cheese, integrating the essence of traditional Japanese fermentation techniques with modern culinary styles.

Quality Ingredients and Craftsmanship

Every ingredient is carefully selected to enhance the final product's quality. The Edo gobo is sourced from domestic early-harvest varieties, resulting in a fresh and appealing taste. The miso's depth comes from traditional fermentation processes, and the shichimi pepper provides a well-balanced spiciness that perfectly complements the cheese's richness. The combination is a testament to the artistry behind Ginza Wakana's dedication to crafting unique, gourmet food.

Development Background

Ginza Wakana's new product aims to unify its legacy of exquisite Japanese pickling traditions with its modern cheese offerings, creating a global souvenir that travelers will remember long after their journeys. As Kohei Yamada, the company's president, states, "This collaboration of Edo gobo and our signature miso cheese brings forth a snack that captures the essence of traveling, the memories of Tokyo, and the artistry of Japanese cuisine. We hope all our customers, domestic and international alike, will enjoy this special offering."

About Ginza Wakana

Founded in 1953, Ginza Wakana remains true to its roots while embracing contemporary tastes. The company originally started as a specialty store for Nara-zuke, following the traditions of its predecessor, the famed Edo-era restaurant, Tokyokuro. Today, it continues to craft fine pickles using traditional fermentation methods to create authentic, artisanal tastes. Keeping the spirit of Japanese culinary heritage alive, the brand strives to introduce innovative, original pickle creations that align with modern dining experiences.

Visit and sample this unique offering during your travels to Haneda Airport! Experience the delightful fusion of flavors that only Ginza Wakana can provide.