#USA #Redwood City #Cisco #Wi-Fi 7 #Dell'Oro Group

Cisco's Wi-Fi 7 Market Dominance

In a revealing report by the Dell'Oro Group, Cisco has notably taken the lead in the Wi-Fi 7 indoor access point market, demonstrating an aggressive pricing strategy that has positioned the company favorably above competitors such as Huawei. This achievement is not just a matter of numbers but reflects Cisco's commitment to innovation and strategic pricing in an ever-competitive landscape of wireless networking technology.

Faster Adoption and Future Growth

As Siân Morgan, the Research Director at Dell'Oro Group, notes, Cisco's embrace of Wi-Fi 7 represents the fastest pace of adoption for any wireless local area network (WLAN) technology the company has introduced to date. The implications of this are significant, as businesses and consumers alike are eager to transition to the latest technology to benefit from enhanced performance and efficiency.

However, while Cisco's current standing in the market is impressive, expectations for continued growth remain cautious. The report predicts that although Wi-Fi 7 revenue is likely to rise throughout 2026, the sector faces challenges, particularly stemming from current supply chain issues related to memory shortages. The increasing demand for DDR4 memory in WLAN access points could lead to elevated prices and extended lead times for necessary equipment.

Potential Market Impacts

The optimistic forecast for WLAN revenue, projected to grow by double digits in 2026, is tempered by these looming concerns. Should the availability of DDR4 memory continue to decline amidst rising prices, devices may not only become more expensive, but businesses could experience delays in deploying new networking solutions. This situation could hinder the momentum Cisco and its competitors aim to sustain in the upcoming years.

Additional insights from the 4Q 2025 Wireless LAN Quarterly Report include:

• - Ubiquiti's Rising Profile: Ubiquiti has made notable strides, increasing its share in the WLAN market and positioning itself as a formidable player.
• - Public Cloud Growth: The segment of publicly cloud-managed WLAN solutions has seen remarkable growth, particularly within large enterprise service providers, indicating a notable shift in how organizations are approaching their network management.
• - Continuing Demand in Professional Services: Financial and professional services led market spending in 2025, with significant double-digit growth driven by investments from large corporations.

About Dell'Oro Group

The Dell'Oro Group is recognized for its tactical market analyses across various areas including telecommunications, security, enterprise networking, and data center infrastructure. With an aim to provide thorough quantitative data and qualitative insights, the firm supports businesses in making informed, strategic decisions.

If you're interested in acquiring comprehensive insights and data presented in the Wireless LAN Quarterly Report, you can reach out to Dell'Oro Group directly via email at [email protected], or contact them at +1.650.622.9400. For further information on their extensive range of reports, visit their official website at www.delloro.com.