#Japan #Shibuya #BASE #SHIBUYA BASE #Square Register

Introducing Square Register at SHIBUYA BASE

In a significant move to enhance retail operations, SHIBUYA BASE, located on the first floor of Shibuya Modi, has integrated the latest Square Register (2nd Generation) into its offerings. This initiative, spearheaded by Marui Group and BASE Inc., allows shops utilizing BASE's e-commerce services to benefit from efficient inventory management through the Square Integration App. This app enables real-time syncing of stock between online stores and brick-and-mortar locations, alleviating common challenges associated with traditional pop-up shops.

Marui Group, headquartered in Nakano, Tokyo, aims to support individual entrepreneurs and small teams, solidifying the value of SHIBUYA BASE as a versatile space for retail experimentation. This collaboration with Square introduces a streamlined user experience for shop owners, enhancing their ability to manage operations efficiently without the typical burdens of inventory discrepancies.

About SHIBUYA BASE

SHIBUYA BASE serves as a temporary retail space for online shop owners utilizing the BASE platform, allowing them to explore physical store setups in one of Tokyo's busiest districts. Opened in June 2018, following the partnership between Marui Group and BASE, SHIBUYA BASE boasts separate areas for apparel, goods, and food, having successfully hosted over 450 shops to date.

To minimize entry barriers, Marui Group provides essential fixtures and equipment free of charge, while offering robust support in sales and customer service, enabling smaller teams to thrive. Over the years, SHIBUYA BASE has evolved beyond a simple market space, becoming a venue for fans to engage with brands on a personal level. Additionally, the area is recognized for promoting various regional brands and products, further enriching its cultural significance.

The Square Register (2nd Generation)

The Square Register (2nd Generation) represents a major advancement in retail technology, featuring an integrated interface for both staff and customers. Capable of handling a variety of cashless payment options, the new system significantly improves transaction speeds and stability of connectivity, even in bustling locations like Shibuya. Importantly, the Square Integration App facilitates seamless inventory management and accounting between an online store and a physical shop, activating real-time updates without disrupting online sales.

New System Implementation Summary

• - Launch Date: July 16, 2026
• - Installed Device: Square Register (2nd Generation)
• - Location: SHIBUYA BASE, 1F Shibuya Modi, 1-21-3 Jinnan, Shibuya-ku, Tokyo
• - Operating Hours: 11:00 AM - 8:00 PM (subject to Shibuya Modi’s regulations)
• - Official Website: Shibuya Modi

Leadership Comments

Fumitaka Marutani, an executive at Marui Group, expressed, "As we enter the ninth year of SHIBUYA BASE, we strive to create a unique space merging online and offline experiences. Our collaboration with BASE and now Square greatly reduces operational burdens, allowing shop owners to focus on building customer relationships."

Similarly, Shuhei Hayashida, the BASE Business Manager, noted, "SHIBUYA BASE has been a launching point for shop owners to engage deeply with customers offline. The integration of the latest payment systems aims to streamline inventory management across various platforms, enhancing the overall efficiency of retail operations."

Ryuta Aizawa, Square’s Japan Partnership Head, also shared his enthusiasm, highlighting how the new register will significantly ease the operational load for shop owners and provide a smoother customer engagement experience, reinforcing Square's commitment to supporting business advancements through its technology.

Marui Group Overview

• - Company Name: Marui Group Co., Ltd.
• - Headquarters: 4-3-2 Nakano, Tokyo, 164-8701
• - Main Phone: 03-3384-0101
• - Website: Marui Group
• - CEO: Hiroshi Aoi
• - Affiliated Companies: Epos Card Co., Ltd., Marui Co., Ltd., M&C Systems Co., Ltd., among others.

As SHIBUYA BASE continues to innovate with the introduction of the Square Register, it reaffirms its commitment to fostering a productive environment for both businesses and customers, leading the way into a new era of retail.