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goGLOW SET IT Takes Top Honors at SHAPE Skin Awards 2026

In a significant acknowledgment of innovation in the sunless tanning industry, goGLOW has announced that its SET IT Setting Powder Kit has received the title of Best Self Tanner at the 2026 SHAPE Skin Awards. This accolade highlights the growing recognition of goGLOW's mission to enhance the self-tanning experience through advanced technology and commitment to consumer needs.

The Award That Matters

The SHAPE Skin Awards are known for honoring the best in skincare, treatments, and beauty products. This annual event showcases products selected based on rigorous testing and evaluation, led by a panel of esteemed beauty professionals. goGLOW's SET IT was chosen as the best for its exemplary performance and quality, as assessed by SHAPE’s dedicated team of editors and testers.

Product Innovation at Its Core

According to Jill Di Donato, Special Projects Editor at Shape, SET IT is more than just a tanning product. It’s designed to lock in color with a unique, finely milled powder that enhances user experience. The paraben-free formula not only speeds up the dry-down time but also minimizes transfer, allowing users to maintain a flawless tan. Additionally, this product continues to absorb excess oil and sweat, ensuring a fresh look even throughout the day. Di Donato's praise for the product underscores goGLOW's focus on combining skincare benefits with effective tanning solutions.

Challenging Industry Norms

Melanie Richards, the founder and CEO of goGLOW, expressed pride in receiving this recognition. She emphasized that the self-tanning industry has historically accepted various inconveniences as standard, but goGLOW aims to challenge these norms. By focusing on improving the tanning experience, providing healthier and more luxurious options, and integrating patented technology, the brand is setting new standards in beauty. Richards states, "This recognition from SHAPE validates our commitment to pushing the industry forward and improving the overall client experience."

About goGLOW

Founded by Melanie Richards, goGLOW stands out in the beauty industry for its skincare-first approach to sunless tanning. The brand emphasizes customized application methods and enhanced client experiences, making sunless tanning accessible and enjoyable for everyone. Over the years, goGLOW has developed from a single studio into a flourishing franchise with locations nationwide, introducing new products that continue to raise the bar in the sunless tanning sector. Through its innovative offerings, goGLOW aims to foster healthy beauty practices while boosting confidence in its users.

For those looking to explore the full list of award winners, the complete 2026 SHAPE Skin Awards can be found at [HTTPS//WWW.SHAPE.COM/SHAPE-SKIN-AWARDS-2026-11977762].

In conclusion, goGLOW’s SET IT Setting Powder Kit being named the Best Self Tanner at the 2026 SHAPE Skin Awards not only highlights the brand's dedication to quality and innovation but also paves the way for a transformative experience in sunless tanning that combines the best of skincare and beauty.