Chili's Unveils Refreshing Premium PATRÓN Frozen Margaritas for the Summer Season
As summer approaches, Chili's Grill & Bar, renowned for selling the most margaritas in the U.S., is set to delight drink enthusiasts with the introduction of three new premium frozen margaritas. Last year alone, the restaurant brand sold over 25 million margaritas, and this year, they’re raising the bar with creations featuring high-quality PATRÓN Silver tequila.
The new lineup includes:
1. PATRÓN Frozen Marg: This classic presents a smooth combination of PATRÓN Silver, triple sec, lime juice, and agave. Starting at just $10, guests can customize their experience by choosing from various flavors like strawberry, mango, watermelon, blackberry, dragonfruit, or an extra spicy twist.
2. Flamingo Freeze: A vibrant pink drink that combines Tito's Handmade Vodka with Owen's Prickly Pear, all swirled together with the PATRÓN Frozen Marg. This whimsical beverage caters to fans of sweet southwest flavors, promising a refreshing sip.
3. Arctic Drift: For those longing for tropical vibes, this drink blends Malibu Coconut Rum, pineapple juice, and Blue Curaçao with the PATRÓN Frozen Marg, garnished with a lime wedge and a maraschino cherry for the perfect summer treat.
Chili’s new offerings cater to casual dining guests who are increasingly seeking frozen options to accompany their favorite meals, such as the Triple Dipper® or the newly launched Big QP burger.
According to George Felix, Chief Marketing Officer of Chili's Grill & Bar, the restaurant recognizes its role as a leader in the margarita space. He states, “We saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve.” The integration of these premium margaritas is more than just an introduction of new flavors; it represents the restaurant's commitment to enhancing guest satisfaction by ensuring a memorable experience.
To further streamline the process for staff and ensure a top-notch drinking experience, Chili's has installed new frozen margarita machines across locations in the U.S. This technological upgrade guarantees guests receive a perfectly blended, consistently smooth PATRÓN margarita every visit.
Chili’s is not just about drinks; it’s about creating a vibrant atmosphere. Founded in 1975 and a significant player in casual dining, Chili's serves crowd favorites like Big Mouth Burgers® and sizzling fajitas, all while employing 70,000 team members across 1,600 restaurants worldwide. The company has continuously prioritized its customers’ needs, and its commitment to quality and innovation is demonstrated through the recent launch which has already garnered attention. Each cocktail is hand-crafted, reflecting the brand’s effort to maintain a personal touch in an increasingly automated dining environment.
To celebrate the summer sun, there’s no better pairing than these new PATRÓN Frozen margaritas with a delicious meal at Chili’s. As the days get warmer, the perfect way to enjoy them is by sharing a refreshing cocktail with friends or family in a lively setting. For more details or to locate a Chili’s near you, visit their website. Customers must be 21 or older to enjoy these premium margaritas.
Chili's Grill & Bar is a proud supporter of St. Jude Children's Research Hospital, having raised over $120 million through guest and team member donations over the last two decades. Their commitment to community welfare aligns with their mission to provide special moments for all their guests, solidifying Chili's place not just as a dining destination but as a community cornerstone.
Check out the new margaritas this summer, and experience what makes Chili’s a beloved name in American casual dining.
The New Premium Offerings
The new lineup includes:
1. PATRÓN Frozen Marg: This classic presents a smooth combination of PATRÓN Silver, triple sec, lime juice, and agave. Starting at just $10, guests can customize their experience by choosing from various flavors like strawberry, mango, watermelon, blackberry, dragonfruit, or an extra spicy twist.
2. Flamingo Freeze: A vibrant pink drink that combines Tito's Handmade Vodka with Owen's Prickly Pear, all swirled together with the PATRÓN Frozen Marg. This whimsical beverage caters to fans of sweet southwest flavors, promising a refreshing sip.
3. Arctic Drift: For those longing for tropical vibes, this drink blends Malibu Coconut Rum, pineapple juice, and Blue Curaçao with the PATRÓN Frozen Marg, garnished with a lime wedge and a maraschino cherry for the perfect summer treat.
Chili’s new offerings cater to casual dining guests who are increasingly seeking frozen options to accompany their favorite meals, such as the Triple Dipper® or the newly launched Big QP burger.
Elevating the Margarita Experience
According to George Felix, Chief Marketing Officer of Chili's Grill & Bar, the restaurant recognizes its role as a leader in the margarita space. He states, “We saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve.” The integration of these premium margaritas is more than just an introduction of new flavors; it represents the restaurant's commitment to enhancing guest satisfaction by ensuring a memorable experience.
To further streamline the process for staff and ensure a top-notch drinking experience, Chili's has installed new frozen margarita machines across locations in the U.S. This technological upgrade guarantees guests receive a perfectly blended, consistently smooth PATRÓN margarita every visit.
Chili’s is not just about drinks; it’s about creating a vibrant atmosphere. Founded in 1975 and a significant player in casual dining, Chili's serves crowd favorites like Big Mouth Burgers® and sizzling fajitas, all while employing 70,000 team members across 1,600 restaurants worldwide. The company has continuously prioritized its customers’ needs, and its commitment to quality and innovation is demonstrated through the recent launch which has already garnered attention. Each cocktail is hand-crafted, reflecting the brand’s effort to maintain a personal touch in an increasingly automated dining environment.
To celebrate the summer sun, there’s no better pairing than these new PATRÓN Frozen margaritas with a delicious meal at Chili’s. As the days get warmer, the perfect way to enjoy them is by sharing a refreshing cocktail with friends or family in a lively setting. For more details or to locate a Chili’s near you, visit their website. Customers must be 21 or older to enjoy these premium margaritas.
Chili's Grill & Bar is a proud supporter of St. Jude Children's Research Hospital, having raised over $120 million through guest and team member donations over the last two decades. Their commitment to community welfare aligns with their mission to provide special moments for all their guests, solidifying Chili's place not just as a dining destination but as a community cornerstone.
Check out the new margaritas this summer, and experience what makes Chili’s a beloved name in American casual dining.
Topics Consumer Products & Retail）
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