#Japan #Tokyo #Natori #Sumikko Gurashi #Snack Pack

Natori and Sumikko Gurashi Collaboration

Natori Co., Ltd., headquartered in Kita-ku, Tokyo, is thrilled to announce the return of its popular limited edition product, the "18 Pencil Karupasu Sumikko Gurashi Package," set to launch in early October. This collaboration features the beloved characters from Sumikko Gurashi, catering to both children and adults alike.

Background of Development

Since its release in 2016, the "18 Pencil Karupasu" has received an enthusiastic response from a diverse range of customers. This snack serves as both an adult appetizer and a treat for families with children. However, the image of snacks as adult-exclusive fare still lingers. Thus, to encourage families to share and enjoy this product together, Natori has partnered with the cherished character brand Sumikko Gurashi since 2021.

Targeted primarily towards elementary school students and their parents, Sumikko Gurashi aligns perfectly with Natori’s desire for customers to indulge in the "18 Pencil Karupasu". Through this collaboration, the aim is to evoke feelings of excitement and joy, turning everyday snacking moments into more enriching experiences.

Product Features

• - Ideal for Kids’ Snacks:

The flavor profile of the “18 Pencil Karupasu” is crafted to suit both adults and children, making it a versatile choice for snacking on its own or pairing with drinks.

• - Individually Wrapped:

Perfect for sharing, each stick is individually wrapped, featuring 14 different designs adorned with Sumikko Gurashi characters, ensuring a delightful unboxing experience.

• - Adorable Packaging:

The limited edition packaging prominently features the Sumikko Gurashi characters, appealing especially to family-oriented customers and fans in their 20s and 30s.

Developer’s Comments

In response to our customers, we designed the packaging with a vision of fun, showing Sumikko characters playing with bubbles and balloons. Our goal is to spread joy to everyone who sees the package. With 14 different individual wrap designs featuring five main characters and popular secondary characters, we hope to create a sense of joy and excitement. It's worth noting that not all designs may be included in one bag.

As the release period coincides with Halloween, we encourage everyone to enjoy this product in both traditional and festive sharing contexts.

Product Overview

• - Product Name: 18 Pencil Karupasu Sumikko Gurashi Package
• - Specifications: 126g (7g x 18 sticks)
• - Suggested Retail Price: 621 JPY (including 8% consumption tax)
• - Release Area: Nationwide (Available in supermarkets, GMS, and convenience store snack sections)
• - Release Period: Early October to late November

This fall, don't miss out on the chance to enjoy Natori's exclusive collaboration with Sumikko Gurashi, creating delightful snack experiences for families everywhere!