Enjoy Healthy Fun in Winter with Karaoke and Asuken's New Campaign
As winter approaches, it’s time to get creative on how we stay active and healthy despite the chilly weather. 株式会社第一興商 has launched the second edition of their collaborative campaign with asken, a popular AI meal management app, aimed at helping individuals enjoy calorie-burning activities while singing their hearts out in karaoke. The campaign, dubbed "Sing and Burn: Calorie Challenge for Winter," kicks off on January 21, 2026, building on the success of the first initiative launched during the rainy season in June 2025.
Asuken revolutionizes healthy eating by enabling users to effortlessly track their meals and nutritional intake just by taking pictures or scanning barcodes. With over 13 million users as of October 2025, it has become a go-to for individuals seeking to lead healthier lifestyles. The app offers personalized advice based on users' recorded meals and exercises, helping them achieve their dietary goals.
In an effort to merge fun and fitness, this winter campaign aims to create opportunities for people to be mindful of their calorie intake during the festive season, which often includes various gatherings and New Year’s parties filled with food and drink. The concept is simple: enjoy karaoke at a Big Echo venue while being conscious of health through the Asuken app.
Here’s a breakdown of the key details surrounding the "Sing and Burn: Calorie Challenge for Winter" campaign:
1. Discount Coupons: Users can receive a 10% off coupon for Big Echo by participating through the "Challenge" tab in the Asuken app.
2. Reward for Participation: After singing at Big Echo, if participants register "Karaoke (singing)" under the exercise menu in Asuken and complete the challenge, they can earn a 20% off coupon valid until March 31, 2026.
It’s important to note that while the 10% off coupon can be used multiple times throughout the campaign, the 20% off coupon has a fixed validity until late March; however, it cannot be used in conjunction with the lower discount voucher.
Through this unique collaboration, 株式会社第一興商 aims to promote health and well-being while enabling customers to associate karaoke entertainment with an active lifestyle. The fun of karaoke meets practical health goals in this innovative winter campaign.
For more information, visit the campaign page on the DAM official website and the official Asuken site. These resources provide additional insights and support for users eager to take part in this vibrant Winter Challenge.
Related Links:
Asuken revolutionizes healthy eating by enabling users to effortlessly track their meals and nutritional intake just by taking pictures or scanning barcodes. With over 13 million users as of October 2025, it has become a go-to for individuals seeking to lead healthier lifestyles. The app offers personalized advice based on users' recorded meals and exercises, helping them achieve their dietary goals.
In an effort to merge fun and fitness, this winter campaign aims to create opportunities for people to be mindful of their calorie intake during the festive season, which often includes various gatherings and New Year’s parties filled with food and drink. The concept is simple: enjoy karaoke at a Big Echo venue while being conscious of health through the Asuken app.
Here’s a breakdown of the key details surrounding the "Sing and Burn: Calorie Challenge for Winter" campaign:
- - Campaign Duration: January 21, 2026, to February 25, 2026
- - Participating Locations: All Big Echo stores across Japan
Campaign Highlights:
1. Discount Coupons: Users can receive a 10% off coupon for Big Echo by participating through the "Challenge" tab in the Asuken app.
2. Reward for Participation: After singing at Big Echo, if participants register "Karaoke (singing)" under the exercise menu in Asuken and complete the challenge, they can earn a 20% off coupon valid until March 31, 2026.
How to Participate:
- - Download the Asuken app if you haven’t already.
- - Join the "Challenge" offered in the app.
- - Use your participant coupon to sing at Big Echo.
- - Record your karaoke session in the Asuken app.
- - If you meet the challenge requirements, enjoy your 20% off coupon for Big Echo.
It’s important to note that while the 10% off coupon can be used multiple times throughout the campaign, the 20% off coupon has a fixed validity until late March; however, it cannot be used in conjunction with the lower discount voucher.
Through this unique collaboration, 株式会社第一興商 aims to promote health and well-being while enabling customers to associate karaoke entertainment with an active lifestyle. The fun of karaoke meets practical health goals in this innovative winter campaign.
For more information, visit the campaign page on the DAM official website and the official Asuken site. These resources provide additional insights and support for users eager to take part in this vibrant Winter Challenge.
Related Links:
Topics Entertainment & Media）
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