#Japan #Tokyo #beauty brand #tiptoe #WISH GLAZE TINT

Exciting Launch of tiptoe's WISH GLAZE TINT in Japan

South Korean color beauty brand tiptoe is creating buzz with its upcoming launch of the WISH GLAZE TINT on April 18, 2026. This innovative product will be available at Loft stores across Japan (some locations excluded), marking a significant addition to tiptoe's product lineup following their successful entry into Japan in December 2025.

About tiptoe

Founded with a core concept of elevating beauty to be just within reach, tiptoe emphasizes delicate nuance colors and unique textures that have deeply resonated with the Korean Gen Z audience. The brand has garnered impressive track records in various international markets including South Korea, Thailand, Taiwan, and Malaysia.

International Presence

The brand has established a strong foothold beyond Korea:

• - South Korea: Presence in approximately 500 Olive Young stores.
• - Japan: Training courses and product launches initiated, available in HANDS since December 2025.
• - Taiwan: Launching in about 400 POYA BEAUTY stores by March 2026.
• - Thailand: Expected to penetrate around 200 stores by March 2026.
• - Malaysia: Launch is slated for about 300 stores in April 2026.

Introducing WISH GLAZE TINT

The WISH GLAZE TINT is a mini glossy tint that promises to deliver a unique application experience, reminiscent of sugar glaze. The product stands out with a revolutionary texture that differs from typical formulations, providing a plump and radiant finish from every angle.

Product Details

• - Name: WISH GLAZE TINT
• - Volume: 2.5g
• - Price: ¥990 (tax included)
• - Color Range: 8 colors are available, with 5 specifically introduced in Japan.
• - Release Date: April 18, 2026
• - Availability: Selected Loft outlets

Unique Features

1. Rich Gloss and Color: The tint adheres closely while providing a luscious shine reminiscent of a glaze.
2. New Texture: Different from previous formulations, this is tiptoe's first mini tint that combines high-impact color with a lightweight feel.
3. Mini Size, Full Impact: Despite its compact size, each tint offers enough product to last through multiple applications.
4. Collectible Design: Each color features a unique star-shaped design that makes them visually appealing for collectors.
5. Affordable Pricing: With a price point of ¥990, this product is designed to encourage spontaneous purchases.

Japanese Color Highlights

1. 201: Toeshoes Angel - A soft neutral pink beige like an angel's ballet shoes.
2. 202: Peach Angel - A gentle peach pink reminiscent of angel wings.
3. 203: Lilac Angel - A dreamy sweet lilac pink.
4. 205: Baby Berry - A fresh plum pink inspired by baby berries.
5. 206: Melt Cream - A soft cream rose that melts onto the lips.

How to Purchase

The WISH GLAZE TINT will officially launch on April 18, 2026. Interested customers can find it at various Loft locations, which are primarily in urban areas, ensuring accessibility.

Media Contact & Availability

For media inquiries, high-resolution product images, or swatches, please contact Star Design Cosmetics Co., Ltd. at 1-3-14 Okubo, Shinjuku, Tokyo 169-0072, Japan. Email: [email protected]

Stay updated with tiptoe's further announcements through their official accounts on Instagram and X (formerly Twitter), bringing beauty enthusiasts closer to the latest trends and releases in the dynamic world of cosmetics.