Connecting Nostalgia with the Future at 'REBOOT BRAINS' Pop-Up Event

'REBOOT BRAINS' - A Celebration of Nostalgia and Innovation

A unique pop-up event titled 'REBOOT BRAINS' is coming to the first floor of Shinjuku Marui Men. This event, organized by Marui Co., Ltd. under the leadership of President Masahiro Aono, seeks to revive and celebrate the analog culture of the 80s and 90s. Visitors can explore an extensive display and sale of nostalgic items, including portable cassette players, VHS tapes, vintage magazines, toys, fashion, and various goods that epitomize subculture from that era.

The concept behind 'REBOOT BRAINS' is to reignite the passion of analog culture and transition these treasures to the new era. The event re-edits the music, fashion, and media culture of the 80s and 90s, connecting it with contemporary lifestyles. Here, attendees can expect to find a collection of evocative items designed to spark memories while providing a fresh perspective on the past alongside a vision for the future.

This is not merely a nostalgia trip; it aims to offer a new way of thinking about time by reflecting on the past to better understand the present and aspire for the future. The event space features a DIY design that embodies the high energy and creativity of the staff, symbolically rebooting the brains of all who visit. For those who experienced the 90s firsthand, it offers a chance to relive cherished memories, while younger generations can discover groundbreaking influences from that period.

Featured Shops: Bridging Nostalgia and Innovation

The event proudly presents three unique shops, each specializing in the essence of the 80s and 90s through their curated items.

'LIPIT VIDEO'

Located in Nishiwaseda, Tokyo, and in operation for 24 years, 'LIPIT VIDEO' is a legendary bike shop that doubles as a video shop. Here, visitors can find a mix of imported VHS tapes, apparel, toys, and other cultural artifacts. Not just serving as a video rental store, it conveys a rich cultural narrative influenced by classic cinema.

- Sample Products:

Imported VHS tapes from 1,000 to 15,000 yen, and REBOOT BRAINS original hoodies, sizes L/XL for 8,000 yen.

'stability'

Specializing in vintage cassette players and radios from the 80s and 90s, 'stability' brings in restored imports as 'comical devices.' Their colorful and distinctive designs help connect the past with the present, showcasing the playful side of nostalgia while catering to a modern audience.

- Sample Products:

Sony Sports Shockwave ranging from 22,000 to 85,000 yen, vintage Panasonic players starting from 25,000 yen.

'tunelessmelody'

This mobile bookstore focuses on fashion, music, and culture magazines from the 90s. Curated meticulously by the owner, it includes titles like 'BOON,' 'asayan,' and 'CUTiE.' This time, they bring more than 2,000 magazine issues for sale—20 times their usual stock, making this the most extensive showcase of 90s culture ever!

- Sample Products:

Various 1990s magazines starting at 1,000 yen, and vintage MIKIHOUSE bags starting from 8,800 yen.

Event Overview

- Duration: December 4, 2025, to February 25, 2026
- Location: Shinjuku Marui Men 1F Event Space
- Hours: 11:00 AM to 8:00 PM (closing at 6:00 PM on the last day)

Please note that during busy times, admission may be delayed, and changes to the event may occur without notice. Entry may also be restricted based on the current situation, and tickets may be distributed accordingly.

Join us at 'REBOOT BRAINS' for a journey through time, exploring the vibrant analog culture of yesteryear while drawing a line to today's innovations. We warmly welcome everyone to visit us at Shinjuku Marui Men! Have fun rediscovering your favorite memories!

For more details, visit:
Shinjuku Marui Men
Marui