Jo Malone London Welcomes India Amarteifio as New Global Ambassador for Scent Layering Campaign
Jo Malone London has officially named India Amarteifio, a talented British actress, as the new global ambassador for its innovative Scent Layering campaign. This campaign invites individuals to explore the art of fragrance layering, allowing them to express their personality and mood in a distinctive way.
India Amarteifio gained widespread recognition for her role as the young Queen Charlotte in Netflix's hit series, "Queen Charlotte: A Bridgerton Story," establishing herself as a rising star in the acting industry. A true Londoner, she prefers tea over coffee and the tube over black cabs, embodying the brand's quintessentially British ethos.
"I am incredibly excited to partner with Jo Malone London; this is something really special for me as an actor," Amarteifio stated. "I always seek ways to express character and emotions, and I have found that scents can tell a story just as well. The Scent Layering campaign is about self-expression—a concept I deeply resonate with."
At Jo Malone London, fragrances are crafted from carefully selected ingredients that blend harmoniously to create unique scents tailored for each individual. Céline Roux, the Global Head of Fragrance, explained: "When we design new scents, we always consider how they can complement our existing fragrances. It’s about self-expression and creativity."
The Scent Layering campaign encourages participants to personalize their signature scent by combining fragrances such as Grapefruit, English Oak & Hazelnut, or Peony & Blush Suede. Each combination provides an opportunity to adjust one’s fragrance according to mood, occasion, or season. For instance, adding a hint of citrus with Grapefruit can evoke a cheerful and lively feeling, while English Oak & Hazelnut offers a sophisticated touch suited for a fun night out. On cozy days, a layer of Peony & Blush Suede adds warmth.
In her role as ambassador, Amarteifio enthusiastically engages in these combinations, channeling the emotional power of each scent as she explores joyful and innovative ways to wear fragrances. "Scent Layering is so playful and personal; it gives you the freedom to experiment and create something that is entirely your own. I love how I can mix Jo Malone London’s scents. It's fun, expressive, and deeply personal—which is why this collaboration feels so natural to me," she articulated.
To discover more about Scent Layering, customers can visit Jo Malone London online or at their physical stores. Follow Jo Malone London on social media platforms such as TikTok, Instagram, Facebook, X (formerly Twitter), YouTube, LinkedIn, and Pinterest at @JoMaloneLondon, using the hashtag #UniquelyYou to join the conversation.
Founded in 1994, Jo Malone London has created a range of exquisite, simple, and elegant fragrances that indulge all the senses. The brand has become internationally renowned for its unexpected scents and distinctive British character since being acquired by The Estée Lauder Companies Inc. in 1999. With a commitment to quality and creativity, Jo Malone London continues to be a beloved name in the fragrance industry.
India Amarteifio gained widespread recognition for her role as the young Queen Charlotte in Netflix's hit series, "Queen Charlotte: A Bridgerton Story," establishing herself as a rising star in the acting industry. A true Londoner, she prefers tea over coffee and the tube over black cabs, embodying the brand's quintessentially British ethos.
"I am incredibly excited to partner with Jo Malone London; this is something really special for me as an actor," Amarteifio stated. "I always seek ways to express character and emotions, and I have found that scents can tell a story just as well. The Scent Layering campaign is about self-expression—a concept I deeply resonate with."
At Jo Malone London, fragrances are crafted from carefully selected ingredients that blend harmoniously to create unique scents tailored for each individual. Céline Roux, the Global Head of Fragrance, explained: "When we design new scents, we always consider how they can complement our existing fragrances. It’s about self-expression and creativity."
The Scent Layering campaign encourages participants to personalize their signature scent by combining fragrances such as Grapefruit, English Oak & Hazelnut, or Peony & Blush Suede. Each combination provides an opportunity to adjust one’s fragrance according to mood, occasion, or season. For instance, adding a hint of citrus with Grapefruit can evoke a cheerful and lively feeling, while English Oak & Hazelnut offers a sophisticated touch suited for a fun night out. On cozy days, a layer of Peony & Blush Suede adds warmth.
In her role as ambassador, Amarteifio enthusiastically engages in these combinations, channeling the emotional power of each scent as she explores joyful and innovative ways to wear fragrances. "Scent Layering is so playful and personal; it gives you the freedom to experiment and create something that is entirely your own. I love how I can mix Jo Malone London’s scents. It's fun, expressive, and deeply personal—which is why this collaboration feels so natural to me," she articulated.
To discover more about Scent Layering, customers can visit Jo Malone London online or at their physical stores. Follow Jo Malone London on social media platforms such as TikTok, Instagram, Facebook, X (formerly Twitter), YouTube, LinkedIn, and Pinterest at @JoMaloneLondon, using the hashtag #UniquelyYou to join the conversation.
About Jo Malone London
Founded in 1994, Jo Malone London has created a range of exquisite, simple, and elegant fragrances that indulge all the senses. The brand has become internationally renowned for its unexpected scents and distinctive British character since being acquired by The Estée Lauder Companies Inc. in 1999. With a commitment to quality and creativity, Jo Malone London continues to be a beloved name in the fragrance industry.
Topics Consumer Products & Retail）
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