Discovering Gamification: Insights and Innovations at QUEST 2025 Conference

Gamification Conference QUEST 2025

Scheduled for November 21, 2025, the Gamification Conference QUEST, organized by Sega XD, will feature an exhaustive lineup of 18 speakers across eight sessions. With a focus on advancing and popularizing gamification, this conference aims to serve as a vital platform for discussions, networking, and real-world applications.

The venue for this exciting event is the Tokyo Innovation Base, located in the heart of Marunouchi, Chiyoda. Attendees can look forward to engaging formats including two main stages: the Discovery Stage and the Exploration Stage, along with practical zones designed for experience and collaboration.

Conference Format

Discovery Stage

Here, top professionals from academia, industry, and governmental sectors will come together to share their insights into the possibilities of gamification for solving social issues and designing product experiences. Noteworthy speakers include:

- Professor Tohru Fujimoto, Tokyo University Graduate School of Interdisciplinary Information Studies
- Mr. Yasunari Ueda, former Deputy Mayor of Sanjo City, Niigata, and advisor to the Niigata eSports Association

This stage will explore the latest challenges in the field and share future perspectives, discussing how gamification can address various societal issues.

Exploration Stage

Focused on practical applications, this stage will host representatives from leading companies including Dentsu Digital, Braze, Commune, LINE Yahoo, and SUSHI TOP MARKETING. Discussions will revolve around building customer relationships through gamification strategies.

Gamification Award 2025

As part of the conference, the Gamification Award 2025 will honor outstanding initiatives employing gamification. The award recognizes companies and organizations that have demonstrated exceptional innovative practices from October 2024 to September 2025. Award categories include:

- Best Solution Award for practical and widely accepted gamification solutions
- Future Award for groundbreaking initiatives that expand the possibilities of gamification
- Challenge Award for inventive approaches that push beyond traditional frameworks

The awards ceremony will take place from 5:10 PM to 6:00 PM on the Discovery Stage.

Detailed Agendas

Discovery Stage

Various experts with diverse backgrounds will delve into gamification, exploring its essence and discussing future potentials. This session aims to deepen understanding of how gamification can inform solutions and engage audiences more effectively.

Exploration Stage

This area will focus on practical aspects of gamification in business and community challenges. Companies implementing gamification will share their successes and strategies, highlighting its real-world applicability.

On the Day of the Event

Hands-On Areas

- Practical Zone: Participants can interact with unique gamification tools like the Gamification Cards, and engage in original Sega XD games that illustrate practical applications of gamification.
- Collaborative Zone: This space will bring together companies leveraging gamification, facilitating networking and showcasing innovative tools and technologies.

Participation Details

The Gamification Conference QUEST welcomes participants at no cost (registration required). For more information and to register, please visit the official site: Gamification Conference QUEST or sign up directly at the participant registration link provided on the site.

Conclusion

The Gamification Institute is dedicated to research and development in the field of gamification. Through various initiatives, it aims to verify the effectiveness of different methods, share results, and promote the widespread use of gamification. Join us in discovering varied applications and engaging with thought leaders in the realm of gamification. We look forward to an enriching experience at QUEST 2025!