#IFME #Kids Shoes #PRIPPO

IFME's New 'PRIPPO' Collection for Children

The popular children's shoe brand IFME, under Marubeni Consumer Link Inc., has announced the upcoming launch of its delightful new line, 'PRIPPO.' Set to hit IFME's direct retail stores, official online shop, and other authorized retailers starting August 2026, this collection is designed specifically for girls who love all things cute and colorful.

A Celebration of Girls' Favorites

Born from the enchanting world of little girls' dreams, 'PRIPPO' encapsulates their fascination with all things pretty and pop. Featuring designs inspired by princesses, pastel-colored sweets, and shimmering gems, these shoes marry aesthetics with functionality, ensuring that every step is both stylish and comfortable.
Girls will appreciate wearing these delightful shoes, specially designed to represent their vibrant personalities while providing a substantial level of support and safety.

In the day-to-day hustle, children often wish to immerse themselves in a world filled with their beloved cute themes. 'PRIPPO' serves as a companion to those feelings, designed around the theme of offering 'the prettiest and poppiest reward shoes just for me.' The motive designs include:

• - Elegant sparkles reminiscent of a princess
• - Sweet pastel colors that resemble delightful confections
• - Glimmering elements that evoke shiny gemstones

Each design aims to spark joy — whether by simply looking at them or wearing them — making them perfect for various occasions, from school to outings, infusing a splash of color and playfulness into the little girls' universe.

Innovative Features of the 'PRIPPO' Series

One of the standout pieces in the 'PRIPPO' collection is the 'PRIPPO Double Belt Sneakers.' True to its name, these shoes feature a double-belt design that allows for personalized adjustments, ensuring a snug fit while minimizing movement during active play. Moreover, the convenient design enables girls to slip on and off easily simply by loosening the straps, making it as user-friendly as the single-belt options.

With additional features like an easy-access outside strap for putting on and taking off, as well as reflective elements for night-time safety, these sneakers offer a blend of style and practicality. They become the perfect choice for both school and casual outings, allowing girls to chase their dreams, one step at a time.

Product Details: 'PRIPPO Double Belt Sneakers'

• - Size: 15.0–21.0 cm (including half sizes)
• - Colors Available: White, Purple, Black
• - Model No: 30-6807
• - Price: ¥4,950 (tax included)

Key Features

• - Outside Strap: Positioned on the outer side of the heel for easy wearing and removal.
• - Hug-Insole: Designed to fit around the foot, enhancing overall comfort.
• - Reflector: Protects children by reflecting light in dark conditions.

In addition to the main 'PRIPPO' series, IFME continues to provide additional themed products like the Glittering Heart Solid Rubber Sneakers and Glittering Solid Rubber Sneakers, combining charm and usability.

Availability and Retail Locations

The 'PRIPPO' series and other offerings are available at various IFME stores across Japan:
1. IFME Ariake Garden Store: 2-1-8 Ariake, Koto City, Tokyo 135-0063
2. IFME Hankyu Nishinomiya Gardens Store: 14-2 Takamatsu-cho, Nishinomiya City, Hyogo 663-8204, 3F Hankyu Nishinomiya Gardens
3. IFME Aeon Lake Town Mori Store: 3-1-1 Lake Town, Koshigaya City, Saitama 343-0828, 3F Aeon Lake Town Mori
4. Online stores: IFME Official Store, ZOZO TOWN, Rakuten Ichiba Official Store
5. IFME Popup Store at Isetan Shinjuku: 6F School & Kids Goods, Main Building, Isetan Shinjuku Store, 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022

About IFME

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