ÉRIE T.: A Boundaryless Dessert Experience Coming to Tokyo Station

ÉRIE T.: A New Dessert Brand Opening at Tokyo Station

A fresh dessert brand called ÉRIE T. is poised to make its debut on September 16, 2026, within the Gransta Tokyo area of JR Tokyo Station. Created by La Terre Co., Ltd., headed by President and CEO Hiroaki Sakai, this innovative brand seeks to blend traditional sweets from around the world, offering a unique culinary experience that transcends cultural boundaries.

The primary highlight of ÉRIE T. is its signature product, an advanced version of the Berliners combined with the stuffed charm of cream puffs. This delectable creation features a crispy yet chewy dough infused with rich cream, enhanced by the sophistication of rum-soaked raisins and a hint of cinnamon, making it a perfect indulgence for adults looking to treat themselves. Another exciting addition to their lineup is the Caramel Kouign-Amann, which layers flaky pastry with caramelized crunch and melting salted caramel.

The ÉRIE T. Philosophy

ÉRIE T. is designed for busy adults seeking a moment of sweetness in their hectic lives. The brand encourages individuals to pause and enjoy life through the joy of dessert. By reinterpreting traditional confectionery techniques and flavors from various cultures, ÉRIE T. merges respect for tradition with a modern twist, presenting a delightful new dessert experience rooted in Tokyo.

Product Offerings

1. Cream Berliner: ÉRIE T.'s representative dessert, a thoughtful fusion of a traditional Berliner and a cream puff. This treat boasts a proprietary blend of rich custard and fresh cream, creating a balance that bursts with flavor upon the first bite. With its delicate layers of textures and the complementing richness of rum-infused raisins, this is a treat you won't want to miss when you seek a well-deserved indulgence.
- Price: 540 JPY (Tax Included) per piece
- Storage: Refrigerated
- Best Before: Same day
- Limited Hours: Available while supplies last each day.

2. Caramel Kouign-Amann: A reinvented version of the traditional Breton pastry, this dessert features 144 layers of flaky dough and crispy caramelization, revealing a melted salted caramel interior that will delight your taste buds. Perfect for enjoying on its own or as a gift, this innovative take on a classic pastry is ideal for on-the-go satisfaction.
- Price Options: 843 JPY for 2 pieces, 1,458 JPY for 4 pieces, 2,268 JPY for 6 pieces, and 3,024 JPY for 8 pieces (Tax Included)
- Storage: Room temperature
- Shelf Life: Approximately 1 month from production

Elegant Brand Design

The aesthetic of ÉRIE T. is crafted by renowned art director Naomi Hirabayashi, known for her work with YAECA, ARTS&SCIECE, and various notable music projects. The sleek packaging design enhances the visual appeal of these exquisite sweets, making them perfect for gifting or personal enjoyment.

Limited Edition Tote Bags

To celebrate the grand opening, ÉRIE T. will also offer an exclusive tote bag featuring the brand logo, designed by Hirabayashi.
- Prices: S size for 550 JPY and L size for 880 JPY (Limited opening price)
- Availability: S size 200 pieces and L size 100 pieces. Each customer is limited to one bag with a purchase of sweets.
- Sales Commence: September 16, 2026, until sold out.

Designer Profile

Naomi Hirabayashi is a prominent graphic designer and art director with an extensive portfolio featuring top brands and creative projects across various mediums, including music and fashion. Her work has garnered numerous awards like the JAGDA Newcomer Award and the ADC Award.