ALLU AUCTION 7th
2025-07-04 07:40:27

Experience the Luxury of Timepieces at ALLU AUCTION's 7th Event in Tokyo

Discover the Exquisite Selection at ALLU AUCTION's 7th Event



Valuence Japan Co., Ltd., located in Minato, Tokyo, is excited to announce the unveiling of the remarkable lot for its 7th ALLU AUCTION event, which primarily features rare luxury watches. This auction, set to take place on July 27, 2025, promises an impressive array of timepieces from prestigious brands like Rolex, Cartier, and A. Lange & Söhne.

A Tradition of Excellence


Founded as a premium watch auction house, ALLU AUCTION taps into the vast experience of the Valuence Group, a company that has been perfecting the art of auction management over the years. The 6th auction, held on January 19, 2025, in the elegant art lounge VALON by Valuence, attracted a growing number of participants through its official social media channels, achieving a remarkable success with an auction rate of 88.1%. The anticipation for the 7th auction is set to drive even more excitement.

Highlights of the Event


For the upcoming event, about 90 exceptional timepieces are being displayed on the official auction site ALLU AUCTION. Here are some highlights:

  • - Rolex
Model Name: Day-Date
Reference No: 128396TBR
Estimate: 7,000,000-8,500,000 JPY
This Rolex Day-Date is a part of the brand's high-end collection. It uniquely showcases a full spelling of the days and features a rare ice blue dial. The watch is elegantly adorned with a baguette-cut diamond bezel, enhancing its luxury appeal, complemented by a semi-circular three-link president bracelet.

  • - Cartier
Model Name: Clé de Cartier Flying Tourbillon 35mm
Reference No: HPI00933
Estimate: 4,000,000-7,000,000 JPY
The 'Clé' name originates from the French word for 'key', and this model features a distinctive square crown. With a luxurious white gold case and studded with 478 brilliant-cut diamonds totaling 3.56ct, it includes a flying tourbillon mechanism that minimizes the effects of gravity on the escapement, rotating once every minute.

  • - A. Lange & Söhne
Model Name: Zeitwerk Striking Time
Reference No: 145.032/LS1454AD
Estimate: 7,000,000-10,000,000 JPY
Known for its complex mechanisms, this model stands out as the world's first mechanical watch to showcase a digital time display. The watch features a unique hammer strike mechanism that rings every 15 minutes, producing a beautiful, clear sound.

Event Details


  • - Date: July 27, 2025 (Auction starts at 2:00 PM, registration begins at 1:00 PM)
  • - Preview: July 22-26, 2025, from 11:00 AM to 8:00 PM (until 5:00 PM on the final day)
  • - Venue: VALON BY VALUENCE
Address: 5F, Ginza Shippobiru, 5-6-2 Ginza, Chuo, Tokyo, 104-0061
  • - Number of Lots: Approximately 90 items
  • - Bidding Methods: In-person, online, and by phone
  • - Participation Requirements: Attendees must register online and apply for auction participation in advance.

About ALLU AUCTION


ALLU AUCTION aims to provide a unique experience where guests can discover exclusive and high-value items. It promises not only rare and hard-to-find pieces but also meticulous maintenance by skilled watch technicians. The auction serves as a bridge connecting people with timeless treasures, embodying a spirit of hospitality that welcomes clients warmly.

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Company Overview


  • - Established: September 10, 2019
  • - CEO: Shinsuke Sakimoto
  • - Headquarters: MA5, 5-6-19, Minami-Aoyama, Minato, Tokyo
  • - Business Activities: Buying and selling of branded goods, precious metals, and gemstones
Valuence Japan Co., Ltd. is a subsidiary of Valuence Holdings, listed on the Tokyo Growth Market (Stock Code: 9270).


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Topics Consumer Products & Retail)

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