#United States #Huntington Beach #Sutherlin Automotive #McKenna Subaru #Subaru Dealership

Sutherlin Automotive Group Makes Bold Move with McKenna Subaru Acquisition

In a significant move for the automotive marketplace, Sutherlin Automotive Group has officially announced the acquisition of McKenna Subaru located in Huntington Beach, California. This pivotal deal, marking the company’s inaugural entry into California, underscores Sutherlin's ambitious plans for expansion in one of the nation’s most fiercely competitive car markets. Having been established under the ownership of Brett Sutherlin, this family-run group aims to revolutionize the car-buying experience in the region.

The acquisition signifies one of the largest single-point Subaru dealership transactions to date, a clear reflection of Sutherlin's intentions to redefine the standard for Subaru dealerships across America.

Transformative Plans Ahead

The acquisition of McKenna Subaru comes with transformative plans aimed at creating a premier dealership. With intentions to significantly expand the service and parts departments, Sutherlin expects to double its service capacity, setting a new record within California. The dealership anticipates hosting over 300 new and 250 used Subarus, providing customers with an unmatched selection in the Golden State.

"This is more than just an acquisition; it represents our vision and determination to lead in this market," said Brett Sutherlin, Owner & CEO. He emphasized that Southern California is the most prominent car market in the U.S., and with the resources available from the 7-acre Beach Boulevard site, the company is motivated to make it the largest Subaru dealership in the country.

Community Impact and Employment Opportunities

Beyond elevating the Subaru shopping experience, Sutherlin has initiatives in place that include creating over 75 job opportunities in Huntington Beach across various sectors such as sales, service, and support. Sutherlin has made a personal commitment to this growth by relocating to Orange County and operating from the Huntington Beach dealership, embodying his pledge to be actively involved in the expansion efforts.

Experienced Leadership Driving Success

Notably, Sutherlin Automotive Group has brought in Eric Brower, a seasoned Subaru executive, to oversee operations at the new location. With his proven track record of significantly boosting sales at Sutherlin Subaru in Knoxville, Tennessee, his leadership promises the same upward trajectory for the Huntington Beach dealership.

Innovation in the Automotive Sector

Unlike many of its contemporaries, Sutherlin Automotive Group thrives on a tech-driven and customer-friendly approach to the dealership model. This acquisition includes plans for mobile service options and streamlined pickup-and-delivery services, ensuring a seamless and efficient car-buying experience that prioritizes convenience. Brett Sutherlin's background in technology and entrepreneurship is expected to provide a competitive edge moving forward.

As it stands, Sutherlin Automotive Group is not merely entering the California market; it’s aiming to set a new industry benchmark. With new acquisitions under evaluation, this move is potentially just the starting point for greater expansion into California and beyond.

In summary, Sutherlin Automotive Group's acquisition of McKenna Subaru integrates innovation, leadership, and a strong commitment to community engagement, marking a new chapter for both the dealership and California's automotive landscape. Expect to see significant developments as they strive to establish themselves as a dominant force within the Subaru market.