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Sinch Secures Leader Position in IDC MarketScape for CPaaS

In a remarkable achievement, Sinch (Sinch AB) has been named a Leader in the IDC MarketScape Worldwide Communications Platform-as-a-Service (CPaaS) 2025 Vendor Assessment. This recognition marks the third time in recent years that Sinch has earned this esteemed distinction, highlighting its pioneering role in transforming how businesses interact with their customers through digital communications.

The IDC MarketScape report emphasizes Sinch's substantial global presence, with operations in over 60 countries. This expansive reach equips the company with a strong foundation for delivering consistent performance, quality service support, and regulatory expertise, making it a key player in the CPaaS landscape. Sinch's diverse portfolio caters to various business sizes, offering everything from sophisticated API suites for developers to specialized solutions for marketing campaigns, customer updates, identity verification, and customer service engagements.

At the heart of Sinch's innovative approach lies a commitment to addressing the evolving challenges that businesses encounter. These challenges include heightened customer expectations, emerging fraud threats, intricate regulatory requirements, and limitations imposed by legacy technology. Sinch's enterprise-grade Customer Communications Cloud directly tackles these issues by integrating robust security and fraud prevention mechanisms, AI-driven conversational features, and a global Super Network that guarantees unparalleled quality and reliability. By leveraging these innovations, businesses of all sizes can achieve personalized and meaningful interactions with customers across various digital touchpoints.

Sinch has established an impressive ecosystem comprising over 500 strategic partnerships with leading providers of CRM, collaboration, contact center, and customer data platforms (CDP), including Adobe and SAP. The company's focus on AI-driven product development highlights its investment in conversational AI, knowledge base AI, GenAI-assisted campaigns, fraud detection capabilities, and Rich Communication Services (RCS). Since its pioneering of RCS in 2018, Sinch has surpassed the crucial milestone of one billion RCS messages and continues to push for greater adoption of RCS capabilities across its platforms.

Laurinda Pang, CEO of Sinch, commented on this recognition, stating, "Being acknowledged as a Leader in the IDC MarketScape reflects our unwavering commitment to providing businesses with reliable and scalable communication solutions. Innovation is ingrained in our company’s mission, and by equipping businesses to keep their customers engaged, informed, safe, and satisfied across every channel, we aid them in cultivating stronger relationships and enduring customer loyalty around the globe."

According to Courtney Munroe, Research Vice President of Worldwide Telecommunications Research at IDC, "Sinch’s extensive global footprint and all-encompassing offerings position it as a robust choice for companies seeking a CPaaS partner equipped with profound capabilities in communication APIs, marketing, and customer engagement. The solutions provided by Sinch are particularly advantageous for organizations facing complex regulatory challenges in significant markets such as Europe, the United States, Brazil, and India."

In conclusion, Sinch’s acknowledgment as a CPaaS Leader in the IDC MarketScape reinforces its status as a frontline innovator in the realm of digital communication. By enabling businesses to foster lasting connections with their customers, Sinch is indeed setting new standards for excellence in customer communications. For more detailed information about their solutions and offerings, interested parties can visit Sinch's official website.