Founder Kato Koichi Leo Selected as Judge for 41st Japan DM Awards

Ureeru Net Advertising Group's Kato Koichi Leo as Judge for Japan DM Awards

Ureeru Net Advertising Group Inc. (TSE Growth Market: 9235), based in Fukuoka, has proudly announced that its founder and chairman, Kato Koichi Leo, has been selected as a final judge for the 41st Japan DM Awards hosted by Japan Post. This award is recognized as one of the largest accolades in the field of direct mail (DM) in Japan, acknowledging exceptional works based on criteria such as response rates, planning, and creativity.

Established over 20 years ago, Ureeru Net Advertising Group has remained at the forefront of research and practice in effective advertising, specializing in direct marketing. Kato's selection as a judge is a testament to his profound expertise and notable achievements in this field. During the final assessment, he will evaluate submitted works from the perspective of direct marketing, focusing on their potential for successful outcomes.

The Japan DM Awards, an esteemed recognition facilitated by Japan Post, celebrates the best in DM through various categories, ensuring that the quality and efficacy of direct marketing efforts are highlighted and rewarded. The annual event aims to elevate not only the planning and expressive techniques of DM but also the overall value of advertising media, having gained substantial respect from clients, creators, and marketers alike across various industries.

Kato Koichi Leo expressed his honor in being chosen as part of this renowned event. He remarked, “It is a great honor to be selected as a final judge for such an outstanding award. Unlike conventional advertising awards that often highlight ads based on vague standards of popularity or creativity, the Japan DM Awards focuses on direct metrics of sales-driven effectiveness. In recent years, although email marketing and social media have become highly regarded, it is crucial to remember that the origins of all digital marketing can be traced back to traditional DM, which boasts over a century of rich history. The wisdom and expertise crafted by predecessors within this field are invaluable. I look forward to encountering innovative DM campaigns that not only reflect the evolution of this medium but also serve as exemplary models for the next generation of digital advertising.”

Ureeru Net Advertising Group prides itself on its corporate philosophy, which aims to unleash the potential of individuals and businesses alike through the power of marketing, fostering both growth and opportunity. This commitment will continue as the company strives to enhance the value and development of direct marketing, contributing positively to the overall industry.

Overview of the 41st Japan DM Awards

Hosts and Sponsors:
(1) Host: Japan Post Co., Ltd.
(2) Special Sponsor: Dentsu Inc.
(3) Supporting Organizations include:

- Japan Printing Technology Association
- Japan Direct Marketing Association
- Japan Marketing Association
- Japan Printing Industry Federation
- Japan Mailing Service Association
- Tokyo Copywriters Club
- Japan Customer Engagement Association

With such prestigious undertakings and esteemed professionals participating, the 41st Japan DM Awards promises to be a decisive moment for the direct marketing industry, empowering it towards innovative and successful methodologies.