Bentley and Boodles Unveil Two New Bespoke Designs for Their Collaboration

Bentley and Boodles: A New Era of Luxury Collaboration

On March 24, 2026, Bentley Motors and the renowned British jeweler Boodles have proudly announced their latest collaboration, which builds upon their significant partnership in the luxury automotive and jewelry sectors. This remarkable collaboration introduces two new bespoke designs for the Bentley model lineup, marking the second phase of their ongoing partnership.

The Essence of British Craftsmanship

Both brands share a rich heritage rooted in the Northern parts of the UK. With Boodles established in Liverpool 228 years ago and Bentley’s factory producing luxury cars in Crewe for over 80 years, their collaboration embodies a commitment to traditional British craftsmanship and high-quality design. The latest offering integrates Boodles' unique design details into Bentley's luxurious interiors, resulting in options that are both elegant and modern.

The inspiration draws heavily from the highly successful one-off model, the "Be Boodles" Continental GTC, which was released in 2024 and sold out on the launch day. The new bespoke options are termed "Standard" and "Dark," providing owners with the flexibility to choose their preferred aesthetic.

Two Distinct Aesthetics

The Standard specification is influenced by the contemporary color palette from the earlier collaboration, reflecting sophistication and grace. It features a combination of Gravity Grey and Linen leathers complemented by Autumn Stone and Piano Linen veneers. This elegant design is accentuated with intricate diamond motifs and mood lighting, crafting an opulent environment. A special edition center console with diamond embellishments adds to the exclusive feel.

Contrastingly, the Dark specification offers a more moody and refined appearance with its satin anthracite exterior, paired with Beluga and Baroda interior hues, further enriched by Piano Black veneers. Although it shares design elements with the Standard option, the use of silver and chrome accents distinguishes it, evoking the elegance of Boodles’ fine jewelry.

Personalization Options

Interested customers can order these bespoke specifications through authorized Bentley dealerships, with deliveries expected in 2026. The Bespoke Bentayga EWB Azure, which prominently features Boodles' "Standard" design, commemorates this launch and represents the culmination of both brands' commitment to luxury.

Statements from the Brands

Nicola Brown, the EMEA Marketing Director at Bentley, stated, "Even as a global company, Bentley's British roots remain at our core. This collaboration with Boodles showcases our dedication to celebrating exceptional craftsmanship. Through our meticulous attention to detail, we are proud to offer unparalleled luxury experiences."

Honor Wainwright, the sixth-generation family member and Marketing Director at Boodles, expressed enthusiasm for the collaboration, noting, "The next chapter of our partnership with Bentley feels like a natural evolution. We share a commitment to craftsmanship and attention to detail, and it’s exciting to see Boodles’ designs incorporated into Bentley vehicles that customers can personalize to their style."

In the rapidly evolving world of luxury cars and jewelry, this collaboration firmly places Bentley and Boodles at the forefront, reinforcing the idea that true luxury lies in personalization and the celebration of craftsmanship. As we look forward to the future offerings from this prestigious partnership, the union not only represents a seamless blend of automotive and jewelry artistry but also promises to deliver unparalleled bespoke experiences for discerning clients.