#Japan #Tokyo #Starbucks #Collaboration #thisisneverthat

Starbucks x THISISNEVERTHAT Collaboration: An Innovative Blend of Coffee and Street Style

April 28, 2026, marks an exciting day for fashion enthusiasts and coffee lovers as Starbucks Coffee Japan announces its first-ever collaboration with the renowned streetwear brand THISISNEVERTHAT. This unique partnership brings forth an innovative collection that intricately weaves coffee culture into street fashion, under the concept of "neverthatcoffee."

The Inspiration Behind the Collaboration

THISISNEVERTHAT, a favorite in the global streetwear scene, draws inspiration from various cultural movements, including music and youth trends. They skillfully merge retro aesthetics with modern design, promoting a unique and understated style. Meanwhile, Starbucks focuses on fostering connections among individuals and communities through the rich experience of a cup of coffee. This collaboration symbolizes the intersection of two seemingly different worlds—fashion and coffee—that both resonate with everyday life and individual expression.

The essence of this collection lies in its philosophy: "freedom in imperfection" and the idea that community is formed through shared moments. It encourages people to incorporate coffee into their street style, offering a fresh perspective on enjoying their favorite brew.

Featured Collection Items

The collection features a variety of apparel and accessories that showcase the best of both brands, including:

• - Waffle Hoodie - Available in khaki for ¥18,700, it sports a regular fit and is crafted from cotton thermal jersey, enhanced with pigment dyeing and garment washing techniques for a soft, lived-in feel. The design elegantly displays the logos of both brands.

• - Stainless Steel Mug Tumbler - Priced at ¥5,500, this tumbler captures attention with its modern, geometric aesthetics and features an original design combining the logos of THISISNEVERTHAT and Starbucks.

• - Packable Backpack - A versatile black backpack at ¥13,200, made with durable nylon and designed to be compact for easy storage, ideal for casual outings and lifestyle needs.

• - Digital Starbucks Card - Unique to this collection, it features an original design combining the logos of both brands. Easily obtainable online for amounts ranging from ¥1,000 to ¥30,000.

The collection includes unisex sizing from S to XL, ensuring that everyone finds an item that fits their personal style. Additional accessories like bottle bags and stylish caps complete the range, making the daily coffee experience not only convenient but also fashionable.

Availability and More Information

The collection will officially launch on April 28, 2026, exclusively on the official Starbucks online store, and will remain available until stock lasts. Interested customers will want to act fast as they will be limited to a single piece of each item during the initial purchase period, promoting a fair experience for all shoppers.

To explore the full collection and details about each item, visit the dedicated website at Starbucks Japan.

About THISISNEVERTHAT

Founded in Seoul in 2010, THISISNEVERTHAT has made a name for itself as a leading streetwear brand in South Korea. It takes cues from 90s youth culture, including influences from American and Japanese styles, skate culture, and military aesthetics, delivering a contemporary reinterpretation that evokes nostalgia and freshness alike.

In essence, the Starbucks x THISISNEVERTHAT collaboration embodies a delightful fusion of two beloved cultures, inviting fans and newcomers to experience a new way of enjoying coffee, all while looking stylish. Don’t miss the chance to elevate your coffee moments with this exciting collection!