#USA #San Francisco #AI Insights #Sensor Tower #Shinhan Securities

Sensor Tower Secures Strategic Investment from Shinhan Securities

On October 24, 2025, Sensor Tower, recognized as a premier provider of competitive intelligence in the digital economy, unveiled a pivotal strategic investment by Shinhan Securities. This partnership is set to fuel the company's commitment to product innovation and advanced data enhancements, particularly in generative AI.

The momentum behind Sensor Tower's growth has been remarkable, primarily driven by its focus on innovation and a series of strategic acquisitions. Notable among these was the significant purchase of data.ai in 2024, which expanded its capabilities in market intelligence. The company's revenues have reportedly surged at a compound annual growth rate of 60% over the past five years, underscoring its robust profitability through continuous enhancements.

Investment Purpose

The funds generated from Shinhan's investment will be pivotal in accelerating Sensor Tower’s innovations in Web and Generative AI datasets. These enhancements will allow Sensor Tower to provide even more impactful insights into consumer behavior and market performance across various digital platforms.

Shinhan Securities, a key player in South Korea's financial landscape and part of the esteemed Shinhan Financial Group, brings a wealth of expertise in technology and transformation investments. The firm joins a lineup of other notable investors including Riverwood Capital, Paramark Ventures, and Bain Capital Credit, all of whom are committed to supporting Sensor Tower's ambition for growth.

With a clientele exceeding 2,500 enterprises globally—including renowned brands such as Microsoft, Procter & Gamble, Tencent, and UBS—Sensor Tower has firmly established itself as a vital resource for consumer engagement analytics, performance metrics, and advertising intelligence spanning mobile, desktop, web, and gaming platforms.

Strategic Acquisitions and Expansions

To further enhance its offerings, the company made significant moves in 2025 by acquiring Video Game Insights (VGI) and Playliner. These acquisitions not only diversified Sensor Tower's data services but also fortified its capacity to track performance across PC, console, and live operations. Additionally, the launch of Web Insights has provided actionable data regarding desktop and mobile web traffic sourced from Sensor Tower's proprietary panel data.

“Partnering with Shinhan Securities marks an exciting milestone for Sensor Tower,” stated Oliver Yeh, the company’s CEO. “This investment fosters our commitment to deliver top-tier insights to brands, agencies, and investors navigating the complexities of the digital landscape. It enables us to lead in the realm of Generative AI, offering deeper insights into how technological advancements influence the digital economy. Through the integration of leading-edge AI technologies, we aim to empower our clients to unlock comprehensive insights and maximize the value of our market intelligence.”

Future Projections

Looking ahead, the digital ecosystem continues to thrive with unprecedented growth and innovation. Sensor Tower anticipates that consumers will log over 4.3 trillion hours on mobile applications by 2025, with global in-app purchases expected to surpass $160 billion for the first time, particularly due to the rapid adoption of generative AI chatbots like ChatGPT and Gemini. Interestingly, spending on non-gaming applications is projected to exceed spending on games, reflecting a substantial shift in consumer engagement across popular platforms.

The growth of digital advertising remains strong, soaring by 12% year over year across markets covered by Sensor Tower. The increase in impressions at 8% further emphasizes the rising importance of digital marketing strategies in today’s competitive environment.

In expressing gratitude towards the partnership, Damian Kang, Team Lead of the Global Equity Team at Shinhan Securities, noted, “Our investment highlights Shinhan's dedication to backing technology leaders in digital transformation. In this evolving AI era, data's value is progressively amplified, defined by its depth, timeliness, and relevance in driving decisions. Sensor Tower's capabilities and expansive reach clearly position them as a long-term front-runner in digital intelligence.”

About Sensor Tower

Sensor Tower is a global leader in digital intelligence, providing essential insights that empower businesses to navigate consumer behavior and market performance across mobile, gaming, and digital platforms. Based in San Francisco, their insights are trusted by thousands of enterprises worldwide.

About Shinhan Securities

Shinhan Securities Co., Ltd., one of South Korea’s top securities firms, manages assets worth approximately $35 billion, focusing on traditional and alternative investments. Renowned for its strategic investment focus on technology and sustainability, Shinhan aims to create long-term value by fostering innovative global growth companies.

In conclusion, the strategic alliance between Sensor Tower and Shinhan Securities not only fortifies Sensor Tower's position in digital intelligence but also underscores its commitment to continual innovation in a rapidly evolving economic landscape.