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Internova Travel Group Unveils 2025 Luxury Travel Trends at ILTM Cannes

Internova Travel Group, a global leader in travel services, made headlines recently at the ILTM Cannes by presenting new insights for luxury travel in 2025. The findings, grounded in actual bookings through their extensive network of luxury travel advisors, showcase the evolving preferences of affluent travelers. The data heralds significant shifts, revealing not only where luxury travelers are jetting off to but also what they are increasingly seeking in their travel experiences.

Evolving Preferences in Luxury Travel

According to the latest insights from Internova, Europe remains a front-runner in the luxury travel sector, demonstrating a strong performance in bookings year-to-date. Japan is highlighted as a notable growth market, with demand expanding beyond Tokyo to cities like Osaka, showcasing a solid international appetite for premium travel experiences.

Moreover, the Caribbean continues to maintain its status as an elite high-end leisure destination, resisting market fluctuations and proving consistently popular among luxury travelers.

Sustainability in luxury travel is on the rise, with eco-friendly destinations such as Patagonia, Atacama, and the Galápagos Islands gaining traction among travelers who value nature-driven luxury. Internova's findings indicate a keen interest in personalized and immersive journeys, contrasting with the more traditional all-inclusive packages.

The Surge of Luxury Cruising

The world of luxury cruising is also undergoing tremendous changes, with the average luxury cruise booking surpassing $20,000—a staggering 8% increase from the previous year. Furthermore, demand for private yacht bookings has surged, with the average cost now at $38,000, reflecting a nearly 20% rise due to the growing desire for privacy and tailor-made experiences at sea. Notably, expedition cruising to Antarctica has emerged as one of the most rapidly growing segments in the luxury cruise market, enticing adventurers with unique and secluded experiences.

Premium Air Travel Spending

An essential component of luxury travel spending is premium air travel. Internova's vast network, managing a staggering $4.5 billion in global air services, reveals that 63% of total air expenditures are directed toward seats in the front of the plane, attesting to the strong demand for premium travel experiences.

J.D. O'Hara, CEO of Internova Travel Group, articulates that modern luxury travelers are increasingly looking for deeper access and greater privacy. They seek highly personalized experiences, often facilitated by expert travel advisors who are equipped to craft exceptional journeys. This indicates a significant shift toward customized travel, where advisors play a pivotal role in curating remarkable experiences for their clients.

Internova's Innovative Approach

Internova is making waves in the luxury travel space by redefining what exclusive access looks like for contemporary travelers. Their offerings, like CURATED Hotels & Resorts and SELECT In-Country Partners, available exclusively through Internova advisors, provide access to a carefully chosen array of superb stays and knowledgeable local experts. The company boasts robust air services, including private jet options, providing travelers rare comfort and flexibility in the skies.

Albert Herrera, Executive Vice President of Partner Relations at Internova, emphasizes that today’s luxury requires a focus on privacy, remarking that from private yacht charters to exclusive island takeovers, travelers are looking for deeply meaningful and personal experiences, which their advisors excel in delivering.

Internova made an impressive presence at ILTM Cannes, featuring 150 luxury advisors from various divisions including ALTOUR, Global Travel Collection, and others, alongside senior leadership discussing the company's evolving approach to cater to today's discerning luxury travelers. With a global network of over 100,000 travel advisors across 80 countries, Internova is well-positioned to support an array of luxury, leisure, corporate, and entertainment travel demands. Recently, it earned a place on Forbes' Most Trusted Companies list for 2026, the only travel services company to be honored in this way.

Conclusion

Internova Travel Group's insights from ILTM Cannes provide a revealing glimpse into the future of luxury travel in 2025. As affluent travelers redefine their preferences, the importance of personalized, immersive, and sustainable travel experiences continues to grow, shaping the offerings from leading travel advisors and companies alike.