Hisense Achieves Impressive TV Market Share for Third Year Running

Hisense Reinforces Its Leadership in the Global TV Market

In a remarkable feat, Hisense, the global powerhouse in consumer electronics and home appliances, has achieved the No. 2 position in global TV shipments for three consecutive years. As reported by AVC Revo, the company experienced an impressive year-on-year growth of 11.9% in 2024, with a market share of 14.06% in global TV shipments.

This success can be attributed to Hisense's strategic focus on innovation and marketing, which has significantly propelled their presence in the television sector. The surge in demand for large-screen TVs, especially those measuring 100 inches or more, has further solidified their market position with a staggering 47% share in that category, placing them at the top globally. This aligns with their ongoing commitment to deliver high-quality products that align with consumer needs.

In a display of their technological prowess, Hisense unveiled groundbreaking innovations at the CES 2025. The introduction of the 116-inch TriChroma LED TV featuring RGB Local Dimming Display Technology exemplifies Hisense's dedication to pushing the boundaries of home entertainment. Their current portfolio not only enhances the viewing experience but also emphasizes personalization and convenience, catering to the ever-evolving landscape of consumer preferences.

Hisense's Vice President for the Middle East and Africa, Jason Ou, expressed pride in the company’s accomplishments, stating, "Securing the No. 2 spot globally for the third consecutive year is a testament to our relentless focus on innovation and our consumers." This commitment is evident in their continuous pursuit of state-of-the-art technology, leading to greater integration of AI and energy-efficient solutions into their products. By focusing on immersive experiences, Hisense aims to enhance how people live and enjoy indispensable moments in their lives.

Founded in 1969, Hisense operates in over 160 countries, including significant advancements in B2B sectors. They specialize in multimedia technologies, home appliances, and IT solutions, ensuring a robust presence in consumer electronics. Their innovation-driven approach is reflected in their developments of notable technologies such as the Laser TV and ULED Local Dimming Backlight Control, as well as various AI chips.

Additionally, Hisense has solidified its standing in the sports arena by sponsoring major events like the FIFA World Cup, UEFA EURO, and forming partnerships, including a strategic alliance with Real Madrid. These efforts not only enhance brand visibility but also reinforce their commitment to excellence and innovation in consumer electronics.

Hisense continues to operate efficiently with a network comprising 34 industrial parks, 26 research and development centers, and 66 overseas facilities, ensuring agility and responsiveness in meeting consumer demands. With regional headquarters established in Dubai, UAE, and several offices across the MENA region, Hisense is architecting a future marked by continuous innovation, quality service, and an unwavering focus on customer satisfaction.

Stay updated on their latest developments by visiting Hisense Middle East.