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Collaborative Innovation for Sleep Recovery

The worlds of sleep and health technology have combined forces in an exciting new product: 'SOON', a recovery wear developed by the sleep brand NELL and renowned health company PIP. This innovative apparel, designed to enhance the recovery process during sleep, will be available for purchase starting September 15, 2026, on the official NELL website and other platforms.

Insights into Sleep and Recovery

NELL recently conducted a study on the state of fatigued recovery in relation to sleep environments, revealing that nearly 70% of respondents felt that their fatigue was not alleviated properly after a night of sleep. Furthermore, the results indicated that most people engage in recovery measures such as bathing or exercising during their awake hours, yet only a mere 8.7% considered revising their sleeping arrangements. This realization led to the understanding that sleep should serve a more proactive role in recovery than merely being a time for rest.

Recognizing the potential for sleep to be an active recovery period, PIP—a company with a long history of improving blood circulation—partnered with NELL to create 'SOON'. This recovery wear not only incorporates PIP's innovative technology that promotes blood flow through special fibers radiating far-infrared rays but also embodies NELL's sleep knowledge for maximum comfort.

Unique Features of 'SOON'

1. Advanced Blood Circulation Technology

The material of 'SOON' is crafted from a unique yarn developed by PIP. This special fabric integrates inorganic compounds that emit far-infrared rays, effectively enhancing blood circulation. With its functionality classified as a general medical device, 'SOON' is designed to support three main benefits: enhanced blood flow, fatigue recovery, and the alleviation of muscle stiffness, all while wearing it.

2. Thoughtful Sleep Design by NELL

NELL's expertise in sleep comfort plays a critical role in this product. The design ensures ease of movement during the night with a wide silhouette and high-stretch materials, while also minimizing skin friction through specialized sewing methods. Furthermore, the tagless design eliminates potential irritation to the skin and the breathable cotton blend fabric helps absorb moisture to keep wearers comfortable throughout the night.

3. Easy to Maintain for Daily Use

The ease of maintenance was also a consideration in the development of 'SOON'. After multiple washes, the fabric's far-infrared properties remain intact, and it dries significantly faster than standard pajamas—up to 2.7 times quicker. Additionally, the fabric is designed to require no ironing after washing, simplifying care routines for busy individuals.

A New Approach to Sleep Recovery

The collaboration between NELL and PIP embodies a strong commitment to researching and improving sleep quality. PIP’s product manager emphasized the challenge of balancing comfort and functionality in the fabric's development, resulting in a product that not only satisfies functional needs but also feels good to wear. Morght's CEO, Doi Hirotaki, shared his vision for 'NELL', highlighting the importance of utilizing sleep time to actively prepare for the next day. This partnership aims to transform sleep into an essential recovery period through the use of 'SOON'.

Product Overview

Product Name: SOON Recovery Wear
Price:

• - Top & Bottom Set: ¥26,500 (tax included)
• - Top Only: ¥12,500 (tax included)
• - Bottoms Only: ¥14,000 (tax included)

Available Sizes: XS, S, M, L, XL (Unisex)
Colors: Navy Gray, Dark Brown
General Medical Device Registration Number: 29B2X10004001001

Where to Purchase

• - NELL Official Website: NELL
• - Amazon: Amazon
• - Rakuten: Rakuten

Follow on Social Media

• - SOON Official Instagram

About NELL and PIP

NELL, founded in 2020, is a sleep brand focused on enhancing sleep experiences. With over 220,000 mattresses sold, NELL is expanding its offerings to improve sleep recovery. PIP, established in 1908, specializes in health and wellness products, focusing on innovative designs to enhance everyday life.

Both companies are devoted to transforming the understanding of sleep and recovery, setting a benchmark for quality in sleepwear and health enhancement.