Discover Innovative Brand Collaborations at BRANDmate in Essen This June

Discover the Magic of BRANDmate in Essen

On June 25th and 26th, the Grand Hall of the Zollverein Coal Mine in Essen is set to become a vibrant gathering for brand professionals, licensing experts, and creative minds. This year's BRANDmate event promises to be an exciting two-day experience filled with innovative discussions, networking opportunities, and unique showcases. The focus is not only on the power of brands but also on the discovery of new ideas and collaborations that can shape the future of licensing and partnerships.

A Line-up of Legends and New Talent

This year's event will feature renowned companies such as Warner Bros. Discovery, RTL Consumer Products, and Mattel, each presenting captivating displays intended to catch the eye and inspire. Attendees can look forward to an engaging reality TV lounge created in collaboration with El Cartel Media, complemented by delightful culinary treats from Chefkoch’s taco food truck. Moreover, an extraordinary life-sized unicorn from the 'Unicorn Academy' will offer visitors a unique photo opportunity alongside Gala and Brigitte.

Adding to the excitement, various newcomers will enrich the event. Companies like CNC Cosmetics are stepping into the spotlight in the beauty sector, showcasing the relevance of licensed products in cosmetics. Established French company La Plume Dorée will debut products in travel bags and stationery, while the innovative agency, Crexpro, will feature their impressive cosplayers, creating a buzz at the event. Not to be overlooked, Markenkuppler returns to host exciting 'BLINDmate' sessions, facilitating dynamic discussions with industry personalities. Also, comic artist Ralph Ruthe will be present for a special signing event at the Kiddinx Media stand.

Themes for Thoughtful Discussions

Over the course of the two days, attendees can dive into thematic discussions focusing on critical aspects of the licensing industry. The 'Speakers' Stage' will facilitate conversations around three core themes:

1. BRANDS for Future: This segment will explore how established brands can stay relevant in the evolving marketplace, with an emphasis on artificial intelligence and innovative strategies.
2. BRANDS for Mates: Participants will delve into fandom culture, understanding how brands can build authentic relationships with diverse communities.
3. BRANDS for Retail: On the second day, Retail Day will provide valuable insights for retailers on how to foster successful collaborations between brands and retail spaces, offering best practices and exclusive research findings.

BRANDmate also prioritizes informal exchanges and networking opportunities by providing inviting lounges and spaces for attendees to connect organically. Refreshments will be offered throughout the event, allowing for a relaxed atmosphere conducive to inspiration and dialogue. As stated by BRANDmate Managing Director Christian Ulrich, the intention is to make brands not just visible but tangible, effectively blending business and creativity.

The Future of Licensing and Partnerships

BRANDmate serves as a B2B networking platform designed to consolidate various sectors around licensing partnerships and brand collaborations. With presentations covering important topics related to the future of branding, licensing, and commerce, this event stands out as a must-attend for professionals eager to pave new paths in the industry.

The event is scheduled to take place at the historic Zollverein Coal Mine in Essen, a UNESCO World Heritage site, which adds a unique backdrop to the innovative conversations and activities planned.

Mark your calendar for June 25-26, 2025, and prepare to immerse yourself in the world of brand innovation at BRANDmate. For more details, visit BRANDmate’s official site.