Introducing G.U.M Premium Series: A New Era in Oral Care Advertising

G.U.M Premium Series: A New Era in Oral Care

On April 10, 2026, Sunstar Group, a leader in oral hygiene, is set to launch a highly anticipated TV commercial for its G.U.M Premium series. This new advertising initiative is particularly significant as it addresses a major oral health concern: periodontal disease, which affects nearly half of adults over 30 in Japan.

Periodontal disease often progresses unnoticed, making it crucial to raise awareness about its prevention. The G.U.M brand has consistently delivered scientific evidence emphasizing the importance of combating this disease. However, merely presenting information isn't enough to encourage proactive changes in personal oral health practices. Therefore, G.U.M has adopted a fresh approach.

The New Commercial: Engaging Animation

The new commercial creatively portrays the inside of the mouth through captivating CGI animations. It personifies teeth as adorable characters, making the issue of oral health relatable and engaging. In the ad, viewers witness characters expressing fear of approaching periodontal disease, underscoring the importance of maintaining gum health.

Suddenly, a golden G.U.M figure emerges with a radiant glow, symbolizing protection against gum inflammation and severe periodontal diseases, such as periodontitis. The unique gold effect dynamically illustrates the product's capabilities, reinforcing its significance in gum care.

Furthermore, the toothbrush segment of the commercial humorously portrays common brushing mistakes. As the advertisement progresses, the characters express their surprise at the gentle and effective cleaning experience provided by the new toothbrush, designed to minimize pressure on gums while ensuring comprehensive plaque removal.

Introducing G.U.M Premium Dental Products

The G.U.M Premium series includes a toothpaste and toothbrush that emphasize effective oral care. The G.U.M Premium Dental Paste, classified as a quasi-drug, combines advanced antibacterial properties with high concentrations of protective ingredients, such as β-GR (beta-glycyrrhetinic acid). This powerful formula aims to safeguard periodontal tissues like gums and alveolar bone, significantly aiding those who suffer from severe periodontal conditions.

Meanwhile, the G.U.M Premium Toothbrush utilizes an innovative self-correcting handle design that absorbs excess pressure, enabling users to brush gently yet effectively as recommended by dental professionals. With over 15,000 ultra-fine bristles, this toothbrush ensures a comfortable experience while effectively cleaning even the most difficult-to-reach areas of the mouth.

G.U.M's Legacy and Vision

Founded in 1989, G.U.M has established itself as a trusted brand dedicated to preventing periodontal disease through effective oral care products, including toothpaste, mouthwash, and dental brushes. The brand's commitment to quality and innovation aligns with Sunstar Group's broader mission of promoting health and well-being through oral care solutions.

Sunstar believes that maintaining oral health contributes significantly to overall health, especially as life expectancy increases in modern society. Their goal is not only to empower individuals to take charge of their oral hygiene but also to extend health and happiness for a lifetime.

As the new commercial begins airing nationwide on April 10, 2026, G.U.M invites everyone to join them in the fight against periodontal disease, emphasizing the importance of preventive care through humor, relatable character narratives, and effective products.

For further information or product inquiries, please contact the Sunstar Customer Service at 0120-008241 (available Monday through Friday from 9:30 AM to 5:00 PM, excluding weekends and holidays).