#Japan #Shinjuku #Pop-up Store #DINOTAENG

Discover the Sweet World of DINOTAENG at a New Pop-Up Store in Shinjuku

The beloved Korean character brand, DINOTAENG, is making waves as it opens its exclusive pop-up store at Lumine EST Shinjuku from July 29 to August 16, 2026. This engaging event welcomes fans to experience limited-edition content and a unique design that is themed around the delightful world of sweets. Located on the B1F in front of Aoyama Flower Market, the pop-up invites all to indulge in a magical retail experience that blends cuteness with culinary delights.

A Sweet Escape Into DINOTAENG’s Universe

For its debut pop-up store following the acquisition of its master license in February 2025, DINOTAENG has crafted a space to represent the colorful whims of sweet treats. Within this sweet-themed showcase, you will find a range of pop-up limited items alongside various new products that celebrate everything sugary, like cakes and candies. This immersive environment captures the reassuring and laid-back charm of DINOTAENG, ensuring a delightful experience for all visitors.

Unique Items Only Available Here

Fans can look forward to exclusive items featured only at this special event, with blind-box items adding an element of surprise. Visitors can purchase cheerful products like the cute embroidered badges and colorful mini pouches, both priced at 770 yen (tax included). Each item depicts the adorable DINOTAENG characters nestled amongst treats such as donuts, cherries, and puddings, evoking a heartwarming atmosphere.

The addition of secret designs adds to the thrill, where each item carries a mystery waiting to be uncovered. Whether added to your bag or used to store special keepsakes, these delightful items aim to bring a bit of happiness to your daily routine.

Discover New Items Before Anyone Else

Attendees will also be pleased to find a variety of new items available earlier than the general public. The pop-up store features a carefully curated selection designed to warm the heart and elevate your everyday life. Engaging in this unique experience allows fans to explore the tender world of DINOTAENG and find a personal favorite to cherish.

Special preview items available include:

• - Acrylic trading keychains (990 yen)
• - Hand towels (880 yen)
• - Eco bags (1,980 yen)
• - Tote bags (2,970 yen)
• - Mascots BoBo & Cherry (3,960 yen)
• - Hand muff cushions (4,620 yen)
• - Plush pouches (1,980 yen)
• - And much more!

Special Gifts Await Those Who Shop

As an added bonus, customers purchasing items from the DINOTAENG pop-up store will receive exclusive original gifts that embody the character's enchanting world. Free shopping bags will be provided, and those spending over 5,000 yen (tax included) will receive a sliding mirror keychain, limited to one per transaction. Please note that all special gifts are available on a first-come, first-served basis until supplies last.

Event Details

• - Location: Lumine EST Shinjuku B1, in front of Aoyama Flower Market
• - Address: 3-38-2 Shinjuku, Shinjuku City, Tokyo 160-0022
• - Dates: July 29, 2026 - August 16, 2026
• - Hours: Weekdays from 11:00 AM to 9:00 PM, and weekends/public holidays from 10:30 AM to 9:00 PM

What is DINOTAENG?

Originating from South Korea, DINOTAENG is a popular character brand that encapsulates the whimsical lives of the residents of Marshville Village, primarily featuring playful characters like the curious quokka and its friend BoBo. With tales of marshmallow adventures and charming, nostalgic illustrations, DINOTAENG's heartwarming and humor-filled narratives have gained significant popularity, especially on social media platforms, resonating with diverse audiences across Japan.

For more information, visit the official website: DINOTAENG Official Site.

Please note that event details are subject to change without notice. If you plan to use images, please include copyright attribution. ©DINOTAENG