Segway's Triumph: Leading the Global Market in Electric Kickscooter Sales
Segway has officially cemented its position as the number one global brand in electric kickscooter sales, a recognition confirmed by Euromonitor International. This remarkable achievement marks a significant milestone for the company, which has been leading the micromobility transportation sector. The 2023 sales figures showed that Segway's electric scooters generated an impressive USD 299.7 million in global sales, outperforming all its competitors.
Vincent Chen, the President of Segway-Ninebot’s micromobility division, expressed pride in this accomplishment, attributing it to the company’s steadfast dedication to a user-centric philosophy. He stated, ‘Our continuous effort to meet the needs and desires of our customers has fostered their trust in our brand. We will keep innovating to enhance our product performance, ensuring a better and safer riding experience for all users.’
Segway’s journey began in August 2017 with the launch of its first electric kickscooter line, known as the ES series, which introduced the market's first extended battery support feature. This initiative represented a significant advancement in electric scooter technology, setting the stage for future innovations. In September 2019, the company unveiled the MAX G30, a flagship model renowned for its engineering excellence and design. This model played a crucial role in establishing electric scooters as viable transport options, garnering a positive reputation and remarkable sales worldwide. Segway currently holds over 800 patents for its electric scooters and sells its products in more than 100 countries, proudly contributing to a greener and safer commuting experience for over 10 million riders globally.
Moreover, Segway reached another important milestone in December 2024, becoming the first brand to receive new verified micromobility performance certification for several of its electric scooters from UL Solutions. This certification validates that Segway's products have undergone independent verification to ensure that their advertised performance metrics are accurate and reliable.
At the recent CES 2025 event, Segway showcased its latest innovations, including the third generation of its electric kickscooters. Highlighted in their new offerings are the Segway Ninebot E3 for lightweight transport, the Ninebot F3 for everyday urban commuting, the MAX G3 for long-distance travels, the ZT3 designed for all-terrain use, and the high-performance GT3. This extensive product range is tailored to meet an array of personal mobility needs, reflecting Segway's commitment to remaining a world leader in micromobility. By continuously promoting more convenient, sustainable, and cleaner transportation options, Segway aims to enhance urban mobility for individuals across the globe. Taken together, these achievements illustrate Segway’s dedication to innovation, quality, and responsive customer service, firmly establishing its relevance in the evolving landscape of micromobility solutions.