Sustainable Energy Source Palatinose® Featured in Morinaga's New In Bar Energy Product

A New Energy Revolution: Palatinose® in Morinaga's In Bar Energy

DM Mitsui Sugar Co., Ltd., known for its popular brands like Spoon and Bara sugar, has been at the forefront of sustainable energy solutions with its flagship product, Palatinose®. In an exciting development, Morinaga Confectionery Co., Ltd. has selected Palatinose® for its upcoming snack, the In Bar Energy (Sweet Potato Flavor), which is scheduled for release on September 9, 2025.

In Bar Energy: A Convenient Snack for Busy Lives

The In Bar Energy, featuring a delicious sweet potato flavor, will offer consumers a product designed to cater to the needs of essential workers. Each bar contains 200 kcal and is formulated to provide sustained energy, making it an ideal choice for those with hectic schedules who may not have time for full meals. With its innovative blend of Palatinose®, the bar aims to fuel a busy lifestyle without sacrificing nutrition.

Product Details:

- Product Name: In Bar Energy (Sweet Potato Flavor)
- Launch Date: September 9, 2025
- Key Features:

1. Incorporates Palatinose®, a plant-derived energy source that is absorbed slowly, helping maintain energy levels.
2. Contains 15 mg of caffeine to support alertness.
3. Sweet potato flavor, associated with natural energy sources, appeals to a broad audience.

- Price: 184 yen (including tax) per bar
- Purchase Locations: Available at Amazon and select Seven-Eleven stores in Tokyo, Kanagawa, Chiba, and Saitama, though some locations may not stock the product.

Understanding Palatinose®

Palatinose®, developed over 40 years by DM Mitsui Sugar, was first launched for food use in Japan in 1985. It is a natural carbohydrate derived from beets with unique properties, making it a slow-absorbing sugar. This disaccharide, composed of glucose and fructose, delivers the same energy (4 kcal per gram) as traditional sugar but absorbs much more slowly—about five times slower than regular sugar.

This characteristic positions Palatinose® as an excellent energy source for endurance athletes, ultimately contributing to improved performance. It is favored by marathon runners, trail runners, and fitness enthusiasts who rely on steady energy flows during their activities.