#Japan #Tokyo #Lab-Grown Diamonds #Tokyo Midtown #PRMAL

PRMAL Holiday Pop-Up Store

A unique opportunity for jewelry enthusiasts is coming to the heart of Tokyo as PRMAL, a brand specializing in ethical lab-grown diamond jewelry, will host a holiday pop-up store at ISETAN SALONE within Tokyo Midtown from December 3rd to December 9th, 2025. This popup will feature a full lineup of their exquisite collections, including the much-anticipated Lapse series.

Lab-grown diamonds have recently gained popularity as an ethical alternative to natural diamonds, particularly due to the rising consciousness surrounding SDGs (Sustainable Development Goals). PRMAL uses these sustainable diamonds that boast the same chemical composition, purity, and brilliance as mined diamonds. Remarkably, even professional appraisers can't distinguish between lab-grown and natural diamonds without specialized equipment. The only difference lies in their origin, with lab-grown diamonds created in controlled environments on Earth.

The artisan jewelry craftsmen from Kofu, a renowned jewelry-producing region, have collaborated with advancements in technology to create stunning pieces that harmoniously blend traditional craftsmanship and modern methods. Visitors to the pop-up can enjoy these beautifully designed pieces that are not just eye-catching but also carry a story of sustainability.

As a special incentive for customers, anyone who spends over 100,000 yen (including tax) at the event will receive a limited edition travel jewelry pouch, perfect for everyday use or when travelling. This promotion encourages consumers to invest in ethical jewelry while also providing them with a practical gift that enhances their experience.

Event Details

• - Event Duration: December 3 (Wed) - December 9 (Tue), 2025
• - Location: ISETAN SALONE, Tokyo Midtown Galleria, 1st Floor, 9-7-4 Akasaka, Minato-ku, Tokyo 107-0052
• - Opening Hours: 10:00 AM - 8:00 PM

Special Promotions & Campaigns

In conjunction with the pop-up store, PRMAL is running a limited-time novelty gift campaign. Those who spend a total of 100,000 yen or more at the pop-up store or through the PRMAL official online store between November 13 and December 25, 2025, will receive the travel jewelry pouch. However, the quantities are limited, and the campaign is set to end once supplies run out.

PRMAL, launched in February 2020, aims to make ethical diamond jewelry more accessible while committing to eco-friendly practices throughout their production and sales processes. By controlling every aspect from manufacturing to retail, they strive to eliminate unnecessary costs, ensuring that customers receive quality jewelry at optimal prices.

For more information about PRMAL’s offerings and to stay updated on their latest collections, visit their official website or follow them on Instagram. Experience the fusion of beauty, sustainability, and ethics this December in Tokyo!