#USA #Los Angeles #Dreamday #Madeline Reid #Influencer Division

Dreamday Unveils New Influencer Division

Dreamday, a leading agency in Performance PR, has made headlines with the recent launch of its dedicated influencer division. This transformative step aims to enhance the agency's integrated approach across various sectors, including consumer PR, corporate communications, and full-funnel affiliate marketing. With the recent appointment of Madeline Reid as the Associate Vice President of Influencer, the agency is set to bolster its capabilities in influencer marketing.

In the competitive realm of public relations, Dreamday stands out, having carved a niche by connecting renown brands with their target audiences. According to Lauren Kleinman, the founder and CEO of Dreamday, influencer marketing is nuanced and requires a perfect blend of taste, relationships, and discipline—a task made easier with the inclusion of Reid in their team.

This newly formed influencer division promises to streamline and expand Dreamday’s efforts in influencer marketing, which has become an increasingly crucial component of brand strategy today. The agency aims to offer clients a comprehensive suite of services that facilitates seamless partnerships with creators, encompassing every phase from earned product seeding to celebrity talent management.

Services Offered by Dreamday’s Influencer Division

1. Earned Influencer and Product Seeding: This service provides brands the opportunity to distribute products to influencers and VIPs, driving organic coverage across social media platforms. The division also offers bespoke creative mailers to amplify the impact of the campaign.
2. Paid Influencer Campaigns: The agency facilitates paid partnerships with influential creators across various platforms, including Instagram, TikTok, Substack, and YouTube. The campaigns focus on developing unique content tied to critical brand launches and cultural moments, while also managing commission-based affiliate programs through platforms like ShopMy and LTK.
3. Talent and Celebrity Management: Dreamday's influencer division provides full-fledged management of celebrity partnerships—from vetting and outreach to negotiations and contract management—catering to both one-time events and long-term ambassador roles.

Madeline Reid: The Driving Force

Reid comes to Dreamday with an impressive portfolio, showcasing over 8 years of agency experience in influencer and digital strategy, particularly within luxury brands. Her previous roles included spearheading social campaigns for elite brands like Grey Goose Vodka and D'USSÉ Cognac, showcasing her versatility and ability to link cultural relevance with measurable outcomes.

Kleinman expressed confidence in Reid's capabilities, emphasizing that her creative instincts and deep-seated relationships with talents would significantly enhance Dreamday's influencer marketing initiatives.

As brands increasingly pursue strategies that encompass cultural resonance and tangible returns on investment, Dreamday's latest expansion is timely. The agency is committed to incorporating earned media, affiliate marketing, and influencer strategies into a cohesive system that promotes effective growth for modern brands.

Conclusion

With the launch of this influencer division led by Madeline Reid, Dreamday is poised to redefine its approach to influencer marketing. This venture not only signifies the growth of the agency but also the increasing importance of integrated marketing strategies in today’s ever-evolving digital landscape. Founded in 2019, Dreamday continues to set standards in the market, adapting to the needs of burgeoning brands while maintaining a strong focus on measurable outcomes.

For more information about Dreamday and its offerings, visit dreamday.la.