#United States #New York #OOH Advertising #Anthony Scaramucci #DPAA Summit

DPAA Announces Initial Lineup for Video Everywhere Summit 2026

The Digital Place Based Advertising Association (DPAA) has officially announced its speaker lineup for the much-anticipated 14th Annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60, Chelsea Piers, New York City. This year's theme is 'Real Connections,' reflecting the growing significance of authentic engagement in out-of-home (OOH) advertising as per the changing landscape of the advertising industry.

Among the notable figures set to speak is Anthony Scaramucci, a former White House Communications Director and founder of SkyBridge. Scaramucci is known for his insightful perspectives and will be a key draw for attendees, alongside Chief Marketing Officers (CMOs) from esteemed brands such as American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer. This lineup promises a wealth of knowledge from diverse industry experts.

Insights on the Growth of OOH Advertising

With a forecast of 15.3% growth in global digital out-of-home (DOOH) revenue in 2026, up from 12% growth in 2025, the timing of this summit could not be more fortuitous. Expectations are high as brands increasingly seek to forge connections through innovative digital capabilities paired with real-world consumer experiences, especially during high-profile global events like the FIFA World Cup and Winter Olympics.

DPAA President & CEO Barry Frey emphasizes this importance, stating, "Creating authentic, real connections and conversations has never been more important. As we highlight the impact brands can have when connecting with consumers in the real world, we must leverage every in-person opportunity to build these relationships—to those controlling ad spend, to the agencies shaping media plans, and to the tech and data organizations pioneering new ways to innovate and measure outcomes in DOOH.''

Networking and Learning Opportunities

The summit is expected to attract approximately 1,000 industry professionals, providing a platform for networking, discussion on marketing trends, and learning from leading CMOs, newsmakers, and agency executives. The event aims to explore various aspects related to the growing DOOH medium as a crucial driver of authentic business outcomes and engaging consumer experiences.

Key speakers already confirmed include:

• - Craig Brommers, CMO, American Eagle Outfitters
• - David Sable, Vice Chairman, Stagwell
• - Jochen Koedijk, CMO, Expedia
• - Nicole Estebanell, U.S. CEO, Mediahub Worldwide (Omnicom)
• - Radika Duggal, CMO, Major League Soccer
• - Sarah Larsen, CMO, Hisense
• - Sydne Mullings, General Manager - Americas CMO, Microsoft

Additional speakers are anticipated to be announced shortly, enriching the collective knowledge shared at the summit.

Topics of Discussion at the Summit

Discussions are expected to center on pivotal topics including:

• - The evolution of in-store retail media networks
• - The impact of programmatic offerings and AI-powered tools
• - How in-person experiences during major sporting and entertainment events can enhance DOOH strategies
• - Improving measurement options to quantify the success of OOH campaigns

As this year's theme underscores, the essence of the summit is not just about business, but also about cultivating real relationships and conversations that can drive the advertising industry forward.

In conjunction with the summit, the DPAA Newsmakers Dinner will occur the evening prior, featuring discussions on key media and news industry issues. Recent attendees have included prominent figures from notable networks and media outlets, adding an exclusive layer to the overall experience.

For those interested in attending or gaining more insights into this pivotal event in out-of-home advertising, registration information and additional details can be found at www.dpaasummit.com/global.

About DPAA

The DPAA plays a vital role in fostering the growth and digitization of OOH advertising. Through its various initiatives, it empowers its members with essential resources, including research, best practices, and tools for effective planning and execution in the advertising ecosystem. The Video Everywhere Summit stands as a testament to DPAA's commitment to innovation and excellence in the field of out-of-home advertising.