#Japan #Tokyo #Longchamp #Le Pliage #Jeremy Scott

Celebrating 20 Years of Friendship

Longchamp, the vibrant Maison brand founded in Paris in 1948 by Jean Cassegrain, is set to unveil a new collection titled "Greetings from New York" on May 28, 2026. This launch commemorates the twenty-year friendship between Longchamp and renowned American designer Jeremy Scott, coinciding with a special exhibition at the flagship store 'La Maison Unique' in Soho, New York, as part of the Colbert Committee's retrospective titled "Hidden Treasures."

The "Hidden Treasures" exhibition celebrates the 250th anniversary of America's founding and showcases the creative bond between French and American cultures across the Atlantic through a series of intriguing wooden transport crates. This interactive space features 68 esteemed French Maisons, symbolizing their connection to the United States through exclusive, rare pieces that stimulate the viewer's curiosity. Among the highlights is Longchamp's collaboration with Jeremy Scott, originally launched in 2014 for the flagship store opening on the Champs-Élysées, which includes the travel bag "Greetings from Paris."

The friendship between Longchamp and Jeremy Scott began in 2006, marking the opening of the flagship store in the heart of Soho with a limited luggage collection titled "This Is Not Your Bag." Captivated by Jeremy's bold and whimsical designs, which exude both playfulness and sophistication, Longchamp recognized a shared commitment to quality craftsmanship and the joyous spirit of life, leading to a series of collaborations that reimagined the iconic 'Le Pliage' bag.

Over the past two decades, more than 25 unique designs have graced the market, transforming 'Le Pliage' into a versatile canvas of humor and pop culture. The collaboration has yielded highly sought-after collector's items, adored by celebrities such as Rihanna, Gigi Hadid, Elle Fanning, Rita Ora, and Miley Cyrus. With unwavering passion for fashion and a strong bond with Jeremy, Longchamp proudly celebrates this remarkable creative friendship.

In response to the Colbert Committee’s "Hidden Treasures" exhibition, the flagship store 'La Maison Unique' immerses visitors in Jeremy's design universe through the "Jeremy Scott Retrospective" exhibition. This showcase presents iconic collaborative bags, inspired by the themes of travel and vintage postcards, including the 'Greetings from' series (Paris, Hollywood, and Paradise). Adorning the facade is an impressive decoration featuring a print of Jeremy's first design, "Telephone," set against a lively turquoise background.

The new piece “Greetings from New York” pays tribute to the vibrant metropolis itself. The travel bag features a design that exhibits Manhattan's skyline, reminiscent of a snapshot taken on a journey, representing a dazzling homage to New York City. The reverse side carries a handwritten postcard-like design, complete with a playful message: “Wish you were here! Love, Jeremy.”

The launch party was a star-studded affair, attended by Zoe Dutch, Maggie Gyllenhaal, Kate Mara, Emma Roberts, Rhodas Maria Chicone Leon, Coco Rocha, Ashley Benson, Joan Smalls, and Martha Hunt, among others. Guests were treated to a surprise reveal of the new bag via drone and enjoyed the musical talents of the New York-based DJ duo, The Misshapes.

Event Details

• - Colbert Committee's "Hidden Treasures" Exhibition: Through May 30

Location: The Shed (545 W 30th St.)

• - Longchamp's "Jeremy Scott Retrospective": May 28 - June 14, 2026

Location: La Maison Unique (132 Spring St.)

Product Specifications for "Greetings from New York"

• - Size: H35 × W45 × D23 cm (Travel Bag L)
• - Price: ¥60,500 (including tax)
• - Material/Color: 100% Recycled Polyester Canvas (Handle/Flap: Cowhide) / Brown
• - Availability: Exclusive to the official online store.

About Longchamp

Founded in 1948 in Paris by Jean Cassegrain, Longchamp's legacy combines authenticity and energy. Originally recognized for its luxury leather-wrapped pipe, Longchamp has expanded into travel accessories, handbags, prêt-à-porter, eyewear, and footwear across global markets. Under the stewardship of the Cassegrain family and led by the third-generation Creative Director Sophie de La Fontaine, Longchamp continually reinterprets the French art of living while promoting sustainability with the motto, "We produce, we care, we repair." In 2026, Longchamp will achieve B Corp™ certification, affirming its commitment to social and environmental responsibility. Keeping its family-owned traditions alive, Longchamp proudly operates over 400 boutiques across 80 countries, including flagship stores in Omotesando and Ginza, Japan.