#USA #New York #JPalmer Collective #Lioness #Women-led Business

JPalmer Collective Supports Lioness’s Expansion with Credit

In a significant move to empower women-led businesses, JPalmer Collective (JPC) has established a $1 million asset-based line of credit that can be expanded up to $5 million for Lioness, a pioneering functional snack brand. Founded by Nicky Jackson, Lioness is the first brand to create functional fruit snacks specifically tailored for women, featuring ingredients that cater to various aspects of their daily lives.

The Partnership

JPalmer Collective focuses on providing funding solutions for women-led and rapidly growing consumer brands. This partnership is grounded in the shared goals and values of both companies, marking a pivotal moment in gender-focused entrepreneurship. The funding is aimed at enhancing Lioness’s working capital, facilitating debt reduction, and supporting future growth initiatives.

Jackson, a former executive at major companies like Kellogg’s and PepsiCo, developed Lioness to fill a noticeable gap in the market for snacks that support women’s unique nutritional needs. The snack line includes options such as Energy, PickMeUp, and Calm, designed for specific moments throughout a day in a woman’s busy life.

Jennifer Palmer, the founder and CEO of JPC, emphasized the importance of passion and shared vision in their collaboration. “Nicky is a rock star, an entrepreneurial spirit dedicated to creating a product that resonates with women. We believe in her vision and wanted to contribute to her success,” she noted.

Why the Credit Line?

Lioness has already made substantial inroads into the retail sector, launching in over 1,900 Target locations and 330 Sprouts stores. The rapid rollout has led to an increased demand for working capital to meet order fulfillment needs.

Jackson explained her choice for an asset-based line of credit instead of pursuing more traditional avenues of funding, stating, “While venture capital can be enticing, I wanted to retain control over Lioness while having flexible financing that scales with our growth.” With Jackson's strategic decision, she ensured that Lioness could focus on building its brand without sacrificing her vision.

JPC’s Commitment to Women Entrepreneurs

Since its inception, JPalmer Collective has made a firm commitment to supporting women-owned and led companies, ensuring that at least 50% of its portfolio consists of such businesses. Their approach aims to uplift female founders in a landscape often dominated by traditional business norms.

About JPalmer Collective

Established in 2023 by Jennifer Palmer, JPC serves high-growth companies with tailored finance solutions. Palmer, who has been recognized for her contributions to female entrepreneurship, leads JPC with a focus on empowering women-led businesses with sustainable and conscious practices.

About Lioness

Lioness is committed to developing nutritious yet convenient snacks for women. Each product is crafted with functional ingredients that provide tailored support, ensuring that women can nourish their bodies effectively throughout their day.

In conclusion, this collaboration between JPalmer Collective and Lioness represents a significant step forward in promoting women-centric businesses in the competitive consumer goods landscape. As Lioness continues to grow and reach more women across the country, this partnership highlights the importance of supporting female entrepreneurs in their journey to revolutionize the food industry.