#Japan #Kawagoe #Hyojito #Kawagoe Hikawa Shrine #Jinja Navita

A Modern Touch at Kawagoe Hikawa Shrine: 'Jinja Navita'

The Kawagoe Hikawa Shrine, renowned as the deity of matchmaking, has embraced modernity in the form of 'Jinja Navita', installed by Hyojito Co., Ltd. based in Nagoya, Aichi Prefecture. This initiative aims to enhance the experience of diverse visitors through the application of advanced technology, promoting the proper understanding of Japanese culture and shrine knowledge.

Rich History of Kawagoe Hikawa Shrine

Founded approximately 1,500 years ago during the Kofun period under Emperor Kinmei, Kawagoe Hikawa Shrine has been a significant establishment since the construction of Kawagoe Castle by the Ota family in 1457. It has been revered as the primary guardian of Kawagoe, attracting visitors who honor the five deity figures, including two married couples, making it a popular spot for those seeking a divine connection in relationships.

The shrine's main hall is recognized for its high cultural value, having been recommended for designation as an Important Cultural Property of Japan. Additionally, it plays a significant role in the UNESCO Intangible Cultural Heritage-listed 'Kawagoe Hikawa Festival'.

The Installation of 'Jinja Navita'

Installed next to the shrine office, 'Jinja Navita' features a height of 2,100 mm, a width of 1,999 mm, and a depth of 488 mm. On the left side of this structure, an LED-lit ema (votive tablet) display showcases information about sponsors and nearby businesses. On the right, a 49-inch touch screen digital signage provides essential information about the shrine's history, festival dates, and etiquette for worship in both Japanese and English.

Aesthetic Considerations

According to Yamada Yoshihisa, the shrine's chief priest, the digital signage harmonizes with the shrine's overall landscape, being designed with attention to color and aesthetics. The map displayed is intuitive, aligning with the directions in which visitors are likely to travel, making it easy for them to locate their current position in relation to their destination.

As the number of foreign visitors has been rising, this digital installation is particularly significant in facilitating access to information about worship practices that may not be adequately explained in foreign languages. By centralizing all essential information, 'Jinja Navita' helps convey an accurate understanding of Japanese traditions and the shrine's cultural significance.

Continued Commitment to Cultural Sharing

Hyojito Co., Ltd. is not only focusing on the new installation, but they also host various events throughout the year, such as the 'Enmusubi Wind Chime' festival starting in late June. Their goal is to inform both regular worshippers and tourists, fostering deeper interest and encouraging repeat visits.

Understanding 'Jinja Navita'

The term 'Jinja Navita' refers to a sophisticated navigation tool positioned within shrines. It provides digital signage, illuminated maps, and comprehensive guides about sponsoring businesses and surrounding services. Hyojito intends to continue collaborating with local communities, emphasizing the importance of history and culture for everyone, both domestically and internationally. Through the 'Jinja Navita', they aim to contribute to societal welfare, community vitality, and sustainable development.

Company Overview

Name: Hyojito Co., Ltd.
Headquarters: 5-12-22 Minami Aoyama, Minato, Tokyo and 4-2-11 Meieki, Nakamura, Nagoya
CEO: Tokuo Takahiro
Business: Comprehensive advertising services, including public transport and outdoor advertising, planning, installation, and management of guide signs and advertising maps.
Established: February 1967
Website: Hyojito

Kawagoe Hikawa Shrine's integration of 'Jinja Navita' illuminates the merging of tradition and modern technology, helping visitors navigate not only the physical space but also the profound cultural heritage of Japan.