#Japan #Tokyo #Chihiro Kondo #AJUGA #Ceremony Wear

AJUGA: The New Brand by Chihiro Kondo

In an exciting development for parents looking for stylish yet comfortable clothing for their children, the model and talent Chihiro Kondo has introduced an innovative brand named AJUGA. This brand is designed specifically to provide high-quality ceremony attire for kids, including outfits suitable for graduation and entrance ceremonies. Starting from January 13th, 2026, AJUGA will unveil nine different designs, perfect for those significant moments in a child's life.

Launch Details

AJUGA's official web store will kick off an advanced reservations sale at 6:00 PM JST on January 13, 2026. Parents can easily browse and purchase these carefully crafted items, ensuring their children look their very best at important events. The collection is poised to make dressing for these occasions a breeze, combining elegance with practicality.

Featured Items

The AJUGA collection encompasses a variety of stylish and versatile pieces:
1. Sophisticated All-in-One
- Classic Cuff Collar Full Jumpsuit
- Price: ¥25,500 (tax included)
- Available Colors: Navy, Black
- Sizes: S, M

2. Versatile Three-Piece Set for All Seasons
- 2-Way Sleeve Easy No-Collar Jacket - ¥19,500
- Easy Layered V-Neck Vest - ¥9,900
- Easy Straight Wide Pants - ¥12,500
- Available Colors: Navy, Black
- Sizes: S, M

3. Chic Skipper Shirt
- Side Button Skipper Shirt - ¥12,500
- Available Colors: Off-White, Light Blue, Black
- Size: Free

4. Elegant Sheer Blouse
- Flare Sleeve Stand Neck Sheer Blouse - ¥11,500
- Available Colors: Off-White, Pale Pink, Black
- Size: Free

5. Perfect Dress for Young Girls
- Sheer Frill Kids Dress - ¥9,900
- Available Colors: Navy, Black
- Sizes: 110, 120, 130

6. Accessories
- Pearl Chain Necklace - ¥5,950
- Twist Earrings - ¥4,351
- Colors & Sizes: Silver, Free

Brand Concept

AJUGA is not just about clothing; it embodies a philosophy of timeless fashion that resonates with the essence of simplicity yet sophistication. Every item is crafted to stand out and evoke a feeling of completeness when worn. AJUGA aims for a style that parents can cherish for years to come, creating pieces that blend classic aesthetics with modern practicality. The brand prides itself on using high-quality materials and ensuring a perfect fit that allows for movement and comfort, making it easy for children to feel confident in their attire.

Chihiro Kondo, who has amassed a substantial following due to her talent and insights into fashion, approaches her designs with an understanding of what modern families need. Beyond just looking good, she wants the wearers to feel proud and comfortable, which is essential as they celebrate meaningful life milestones.

About Chihiro Kondo

Born on December 15, 1989, in Okayama Prefecture, Chihiro Kondo is not only a talented model and TV personality but also a dedicated mother of three. She actively engages with her audience through various media platforms, providing insights and inspiration in the world of fashion and parenting. With her focus on versatile style, she has successfully created a brand that resonates with her values and experiences as a parent.

Company Background

AJUGA is operated under SHIFFON Co., Ltd., a company known for its diverse business ventures and strong presence in various sectors such as apparel for all ages, sportswear, and school supplies. SHIFFON is committed to innovation and meeting modern challenges, ensuring that families have access to the best products tailored for their needs.

For more insights into AJUGA's offerings and to catch the latest updates, visit their Official Website or follow them on Instagram and YouTube.