Rocket Now Launches New Marketing Campaign Featuring Popular Stars

Rocket Now Unveils Exciting New Marketing Campaign

On August 1, 2025, CP One Japan, the company behind the innovative food delivery service Rocket Now, launched a comprehensive marketing campaign to celebrate its service throughout the 23 wards of Tokyo. This campaign coincides with the expansion of Rocket Now's service, which features a revolutionary model offering zero delivery and service fees.

Introduction of the New TVCM

At the heart of this campaign is an engaging new television commercial (TVCM) called "New Era Declaration," starring esteemed actor Yutaka Matsushige and talented actress Non. The ad highlights the joy of using Rocket Now while showcasing Non, playing the role of the goddess of food delivery, who confidently announces the arrival of a new era without delivery fees. The commercial symbolizes the value of affordability and convenience that Rocket Now offers its customers. The ads, airing from August 1 to 31, will be available in 30-second and 15-second spots throughout the metropolitan area.

Promotional Activities Across Tokyo

In addition to the TV commercial, Rocket Now is making a significant impact with large outdoor advertisements in key areas such as Shibuya, Shinjuku, and Ikebukuro. Furthermore, promotional displays will be featured inside taxi cabs across Tokyo. The campaign includes a special offering: the first 4,000 customers using a promotional code available through taxi ads will receive a coupon for 500 yen to spend on Rocket Now services.

During the campaign period from August 1 to 31, Rocket Now has also partnered with popular brands like Burger King, Krispy Kreme, and Taco Bell, providing special promotions at the same prices found in-store. This strategy not only enhances brand visibility but also attracts new customers to try Rocket Now's exceptional service.

About CP One Japan

CP One Japan, a wholly-owned subsidiary of Coupang, Inc. (NYSE: CPNG), is committed to revolutionizing the food delivery landscape in Japan. As a Fortune 150 company listed on the New York Stock Exchange, Coupang is renowned for its technology-driven approach. CP One Japan leverages Coupang's logistics and technology expertise to provide fast, reliable, and customer-focused food delivery solutions tailored to the needs of Japanese consumers.

What is Rocket Now?

Rocket Now is a food delivery service that stands out by eliminating all delivery and service fees. The platform offers a diverse range of culinary options, including traditional Japanese meals, international cuisine, healthy dishes, desserts, and beverages—all delivered quickly at reasonable prices. Currently, Rocket Now operates across the entire 23 wards of Tokyo, making it easier than ever for residents to enjoy high-quality meals from the comfort of their homes.

For more information about Rocket Now, explore their coverage, offers and exciting new campaigns.

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