#Japan #Tokyo #Palatinose #YOUR MEAL #Pure Palatinose

Record-Breaking Sales of Pure Palatinose®

In a remarkable milestone, YOUR MEAL, a Tokyo-based company, has reported that their product Pure Palatinose®, known for its natural endurance-enhancing properties, achieved the highest monthly sales in its history as of July 2025, with a staggering 250% increase compared to the previous year.

The Rise of Endurance Sports

The surge in sales can be attributed to a significant rise in public interest in health and fitness, particularly during and after the COVID-19 pandemic. According to a recent national survey conducted by Runnet in 2023, 72.2% of respondents participating in running indicated that they enjoy it as a hobby, signifying a 5.7-point increase from the previous year. This trend indicates a shift from merely addressing fitness issues to embracing running as a lifestyle pursuit.

The latest findings suggest an increase in the number of full marathons held across Japan, totaling 92 events in just one year, along with over 335,852 finishers, marking a growth of 19,397 participants from the previous year. This expanding community of amateur runners indicates a promising market for endurance-related products.

Palatinose® Gaining Popularity

Previously favored by professional athletes participating in trail running and road cycling, Palatinose® is now branching out to the broader audience of casual endurance sports enthusiasts. Knowing the essential role of sustained energy in long-term physical activities, YOUR MEAL launched the official online shop for Palatinose products in May 2025. The shop features product lines reflective of feedback from runners and cyclists and provides valuable information on optimal supplement timing and consumption methods.

Notably, the product Pure Palatinose has recorded a remarkable sales trajectory since its launch in April 2019, consistently gaining popularity among hobbyist runners due to its scientifically proven benefits for endurance. This influx in sales showcases how effectively Pure Palatinose resonates with wellness-focused audiences.

Featured Ambassador's Endorsement

One of the notable endorsements of Palatinose comes from Daichi Jinno, a renowned figure in the athletic community and previously known as the 'Mountain God' during the Hakone Ekiden. As the playing manager of the M&A Best Partners Athletics Club since 2023, Jinno has been an avid user of Palatinose since his university days and emphasizes its importance for serious runners.

In his own words, Jinno affirms, "Palatinose is the true carbohydrate source I rely on. It's designed to fuel me from pre-race to post-race, and I believe it can be your steadfast ally too!" This endorsement signifies the product's reliability among serious athletes and reflects its increasing acceptance in wider recreational circles.

What is Palatinose®?

Derived from natural plant sources such as beets, Palatinose® is a dual-sugar composed of glucose and fructose, similar in caloric content to regular sugar but with a crucial distinct property: it absorbs roughly five times slower than sugar. This characteristic makes Palatinose an excellent energy source for endurance sports, facilitating sustained performance and overall athletic improvement.

Pure Palatinose, a 100% Palatinose powdered product, continues to find favor among athletes across various endurance sports, including triathlons and marathons, showcasing its broad applicability.

Features

1. Supports performance during later stages of activity
2. Aims for stable nutritional replenishment
3. Plant-derived, with a light and refreshing taste for easy consumption

New Online Shop Launches in May 2025

Aside from Pure Palatinose, the newly opened Palatinose Official Shop sells several products using Palatinose, featuring selected 'completion supplement sets' curated based on experiences shared by ambassadors like Jinno. Other product sets, tailored by running influencers, cater to daily training and marathon day needs, ensuring comprehensive support for runners at every stage.

The Jinno-selected set includes a variety of products mixed with Palatinose to ensure runners have the nutrients they need for both long distances and race days.

The official Palatinose online shop is available at here.

Overview of Pure Palatinose Products

Pure Palatinose is a sports-oriented powdered drink that, when mixed with water, provides convenient hydration and nutrition during physical activities. Suitable for activities like road cycling, trail running, and triathlons, it is gaining traction not only with everyday athletes but also among elite competitors.

Product Pricing

• - Pure Palatinose 1kg: 2,380 yen (tax included)

- Nutritional components:
- Energy: 380 kcal
- Carbohydrates: 94.9 g

• - Pure Palatinose Plastic 20g x 10 packs: 1,150 yen (tax included)

- Nutritional components:
- Energy: 76 kcal
- Carbohydrates: 19 g

Learn more about the Pure Palatinose series here.

About YOUR MEAL

YOUR MEAL is dedicated to supporting individuals on their body transformation journeys. Founded in November 2016, it manages subscription services delivering diet-focused meals, catering services, and custom meals tailored to specific dietary needs and preferences. Popular products also include high-protein long-life bread and coffee. Since July 2023, YOUR MEAL has been affiliated with the leading domestic sugar manufacturer, DM Mitsui Group.

• - CEO: Daisuke Sudo
• - Headquarters: 5-26-16 Mita S-Garden, Minato, Tokyo, Japan
• - Website: YOUR MEAL