Fredie Carmichael Appointed Vice President at Mississippi Power, Enhancing Customer Solutions
In a significant move signaling its commitment to customer service and corporate communication, Mississippi Power has elected Fredie Carmichael as vice president of Customer Solutions and Corporate Communications. This appointment, effective March 16, 2026, highlights the company’s ambition to enhance its connection with the community it serves.
Carmichael’s extensive experience in both customer strategy and communication positions him well for this role. He brings over 26 years of professional expertise to Mississippi Power, where he will be responsible for overseeing various sectors, including marketing, energy efficiency, lighting, and the customer service teams.
Pedro Cherry, the chairman, president, and CEO of Mississippi Power, expressed his enthusiasm for Carmichael's new role, stating, "Fredie brings a deep understanding of our customers, our business, and the communities we proudly serve. His proven leadership and strategic mindset are vital as we continue to enhance the customer experience and support growth across our service territory."
Prior to this role, Carmichael was the vice president of Corporate Affairs at Georgia Power, where he led strategic branding, advertising, marketing initiatives, and employee communications for approximately 8,000 staff members and 2.8 million customers. His prior experience with Southern Company Gas further solidifies his capability, having held multiple leadership roles since joining Southern Company in 2013.
Fredie’s roots run deep in Mississippi, as he hails from Lauderdale County. His career began in journalism, where he worked as a reporter before serving as the executive editor of The Meridian Star, showcasing his ability to communicate effectively with the public. This background equips him with a unique perspective on customer expectations and community engagement, making him an ideal choice for the vice president position.
Additionally, Carmichael has demonstrated a strong commitment to community service. He was the founding chairman of Young Professionals of Meridian and Mississippi Young Professionals and has participated actively on the Lauderdale County Board of Education and the inaugural transition team for Meridian's Mayor Percy Bland. His dedication to community involvement speaks volumes about his character and commitment to making a positive impact in his home state.
Carmichael’s educational background further underscores his qualifications. With a degree in communications from Mississippi State University, he has also completed the True South Economic Development Program at The University of Southern Mississippi and graduated from the Executive Leadership Program at Cornell University.
His personal life reflects his community-minded perspective as well. Fredie and his wife, Dr. Susan Carmichael, also a Meridian native, share three children. Together, they embody a family dedicated to the betterment of their community.
Mississippi Power continues its dedication to producing safe and reliable energy for nearly 194,000 customers across 23 counties in Southeast Mississippi. As it enters a new chapter with Carmichael’s leadership, the company aims to enhance user experience while reinforcing its commitments to safety and economic development. The Southeastern Electric Exchange has recognized Mississippi Power for excellence in safety performance, while Site Selection named it a top utility driving economic growth in America.
As Carmichael steps into this pivotal role, stakeholders and customers alike eagerly anticipate the innovations and enhancements in service that he will bring to Mississippi Power. His deep roots in the local community, combined with his professional expertise, make him a valuable asset to the company and the families it serves. To stay updated on Mississippi Power’s advancements and initiatives, customers are encouraged to visit their website or follow them on social media.
Carmichael’s extensive experience in both customer strategy and communication positions him well for this role. He brings over 26 years of professional expertise to Mississippi Power, where he will be responsible for overseeing various sectors, including marketing, energy efficiency, lighting, and the customer service teams.
Pedro Cherry, the chairman, president, and CEO of Mississippi Power, expressed his enthusiasm for Carmichael's new role, stating, "Fredie brings a deep understanding of our customers, our business, and the communities we proudly serve. His proven leadership and strategic mindset are vital as we continue to enhance the customer experience and support growth across our service territory."
Prior to this role, Carmichael was the vice president of Corporate Affairs at Georgia Power, where he led strategic branding, advertising, marketing initiatives, and employee communications for approximately 8,000 staff members and 2.8 million customers. His prior experience with Southern Company Gas further solidifies his capability, having held multiple leadership roles since joining Southern Company in 2013.
Fredie’s roots run deep in Mississippi, as he hails from Lauderdale County. His career began in journalism, where he worked as a reporter before serving as the executive editor of The Meridian Star, showcasing his ability to communicate effectively with the public. This background equips him with a unique perspective on customer expectations and community engagement, making him an ideal choice for the vice president position.
Additionally, Carmichael has demonstrated a strong commitment to community service. He was the founding chairman of Young Professionals of Meridian and Mississippi Young Professionals and has participated actively on the Lauderdale County Board of Education and the inaugural transition team for Meridian's Mayor Percy Bland. His dedication to community involvement speaks volumes about his character and commitment to making a positive impact in his home state.
Carmichael’s educational background further underscores his qualifications. With a degree in communications from Mississippi State University, he has also completed the True South Economic Development Program at The University of Southern Mississippi and graduated from the Executive Leadership Program at Cornell University.
His personal life reflects his community-minded perspective as well. Fredie and his wife, Dr. Susan Carmichael, also a Meridian native, share three children. Together, they embody a family dedicated to the betterment of their community.
Mississippi Power continues its dedication to producing safe and reliable energy for nearly 194,000 customers across 23 counties in Southeast Mississippi. As it enters a new chapter with Carmichael’s leadership, the company aims to enhance user experience while reinforcing its commitments to safety and economic development. The Southeastern Electric Exchange has recognized Mississippi Power for excellence in safety performance, while Site Selection named it a top utility driving economic growth in America.
As Carmichael steps into this pivotal role, stakeholders and customers alike eagerly anticipate the innovations and enhancements in service that he will bring to Mississippi Power. His deep roots in the local community, combined with his professional expertise, make him a valuable asset to the company and the families it serves. To stay updated on Mississippi Power’s advancements and initiatives, customers are encouraged to visit their website or follow them on social media.
Topics General Business）
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