Yasso Teams Up with Chelsea Handler to Tackle Your Freezer for Better Snacks
This spring, Yasso, known for its ridiculously better frozen snacks, has teamed up with comedian and bestselling author Chelsea Handler to launch an innovative campaign titled 'Handle Your Freezer.' The objective? To help snack lovers everywhere reclaim their freezers from the chaos of forgotten leftovers and expired items that have long overstayed their welcome.
The freezer often functions as underappreciated real estate in many kitchens, resembling a frozen wasteland filled with frostbitten mystery meats and neglected meals. According to a recent survey conducted by Yasso, a staggering number of Americans—over 30 million—haven’t cleaned out their freezers in over a year, while 16 million confess they’ve never managed to tackle the task. Interestingly, over 65 million people would gladly pass the responsibility of cleaning out their freezer to someone else if they could.
Given this disheartening statistic, Yasso has taken a bold step by partnering with Handler, who is famous for her witty remarks and relatable humor, to encourage individuals to make the necessary changes for a tidier freezer. Handler admits that even her freezer was a 'graveyard of bad decisions,' making her the perfect spokesperson for this initiative. Her partnership with Yasso was sparked by the need to highlight that frozen snacks can—and should—be better. "Your frozen snacks deserve better, not ridiculously unrecognizable options!" she emphasizes.
The 'Handle Your Freezer' campaign not only aims to motivate snackers to clean up but also incentivizes them to do so. From April 23 to May 21, fans can head over to Yasso's website to enter for a chance to win a freezer clean-out provided by Taskrabbit. The sweepstakes comes with the added bonus of having their freezers restocked with delicious Yasso treats, such as creamy Greek yogurt bars and sandwiches.
Yasso's mission is clear: to reshape the snacking experience, one freezer at a time. Like other successful collaborations, this partnership brings the fun back into the process of organizing. Handler’s comedic flair helps lighten the mood around what many perceive as a tedious chore. By infusing humor into the project, they redefine freezer maintenance as fun and impactful. Imagine having Chelsea Handler show up to personally assist with cleaning your freezer; for one lucky winner in New York City, this vision could soon become a reality.
The campaign is not just about aesthetics; it reflects a larger goal of promoting healthier snacking habits, especially with summer approaching. As people start thinking about refreshing their diets for warmer months, having a clean freezer stocked with better-for-you snacks becomes all the more critical. Bentley King, Yasso’s head of ice cream marketing operations, emphasizes the brand's commitment to revolutionizing how people think about frozen snacks. "Now, with Chelsea Handler and Taskrabbit, we're making it easier—and a lot more fun—to clear out the old and stock up on something ridiculously better, just in time for summer,” King stated.
Yasso offers a variety of innovative frozen treats available in select supermarkets across the country. This includes 14 flavors of novelty stick bars and chocolate crunch bars, along with frozen Greek yogurt sandwiches. The brand’s creations stand out not only for their taste but also for their focus on quality ingredients and nutritional value, a critical selling point that has attracted a loyal fanbase since their inception.
It's time to tackle your freezer and ensure that your frozen treats enhance rather than detract from your culinary experience. As Handler so candidly puts it, creating space for something better feels almost as gratifying as consuming the treat itself. So, join this initiative and discover the joy of clean freezer space filled with tantalizing, healthy snacks that you can enjoy all summer long!
To learn more about the 'Handle Your Freezer' campaign and see how you can rejuvenate your freezer, check out Yasso's official website. Follow their delicious journey on social media platforms including Instagram, Facebook, and X, where they share tips, updates, and insights into making the most of your freezer.
The freezer often functions as underappreciated real estate in many kitchens, resembling a frozen wasteland filled with frostbitten mystery meats and neglected meals. According to a recent survey conducted by Yasso, a staggering number of Americans—over 30 million—haven’t cleaned out their freezers in over a year, while 16 million confess they’ve never managed to tackle the task. Interestingly, over 65 million people would gladly pass the responsibility of cleaning out their freezer to someone else if they could.
Given this disheartening statistic, Yasso has taken a bold step by partnering with Handler, who is famous for her witty remarks and relatable humor, to encourage individuals to make the necessary changes for a tidier freezer. Handler admits that even her freezer was a 'graveyard of bad decisions,' making her the perfect spokesperson for this initiative. Her partnership with Yasso was sparked by the need to highlight that frozen snacks can—and should—be better. "Your frozen snacks deserve better, not ridiculously unrecognizable options!" she emphasizes.
The 'Handle Your Freezer' campaign not only aims to motivate snackers to clean up but also incentivizes them to do so. From April 23 to May 21, fans can head over to Yasso's website to enter for a chance to win a freezer clean-out provided by Taskrabbit. The sweepstakes comes with the added bonus of having their freezers restocked with delicious Yasso treats, such as creamy Greek yogurt bars and sandwiches.
Yasso's mission is clear: to reshape the snacking experience, one freezer at a time. Like other successful collaborations, this partnership brings the fun back into the process of organizing. Handler’s comedic flair helps lighten the mood around what many perceive as a tedious chore. By infusing humor into the project, they redefine freezer maintenance as fun and impactful. Imagine having Chelsea Handler show up to personally assist with cleaning your freezer; for one lucky winner in New York City, this vision could soon become a reality.
The campaign is not just about aesthetics; it reflects a larger goal of promoting healthier snacking habits, especially with summer approaching. As people start thinking about refreshing their diets for warmer months, having a clean freezer stocked with better-for-you snacks becomes all the more critical. Bentley King, Yasso’s head of ice cream marketing operations, emphasizes the brand's commitment to revolutionizing how people think about frozen snacks. "Now, with Chelsea Handler and Taskrabbit, we're making it easier—and a lot more fun—to clear out the old and stock up on something ridiculously better, just in time for summer,” King stated.
Yasso offers a variety of innovative frozen treats available in select supermarkets across the country. This includes 14 flavors of novelty stick bars and chocolate crunch bars, along with frozen Greek yogurt sandwiches. The brand’s creations stand out not only for their taste but also for their focus on quality ingredients and nutritional value, a critical selling point that has attracted a loyal fanbase since their inception.
It's time to tackle your freezer and ensure that your frozen treats enhance rather than detract from your culinary experience. As Handler so candidly puts it, creating space for something better feels almost as gratifying as consuming the treat itself. So, join this initiative and discover the joy of clean freezer space filled with tantalizing, healthy snacks that you can enjoy all summer long!
To learn more about the 'Handle Your Freezer' campaign and see how you can rejuvenate your freezer, check out Yasso's official website. Follow their delicious journey on social media platforms including Instagram, Facebook, and X, where they share tips, updates, and insights into making the most of your freezer.
Topics Consumer Products & Retail）
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