#Japan #Tokyo #Soy Milk #Kikkoman #Kiko Mizuhara

Kiko Mizuhara's New Journey with Kikkoman Soy Milk

Kikkoman Soy Foods Co., based in Minato-ku, Tokyo, has exciting news! Starting March 25, 2026, actress Kiko Mizuhara will be the face of their latest TV commercial titled ‘Did you know soy milk has protein too?’. This marks a significant moment, being Kiko’s first appearance in a Kikkoman advertisement.

The new TVC focuses on a lesser-known fact: soy milk can provide a substantial amount of protein, making it a perfect addition to busy mornings. Featuring Kiko's warm smile and natural demeanor, the commercial emphasizes how easy it is to embrace a ‘Morning Protein’ routine with soy milk.

Highlights of the New TV Commercial

The commercial presents a cozy morning scene where viewers are subtly reminded of various traditional breakfast items known for their protein content, such as eggs, yogurt, and natto. Simultaneously, the ad brings attention to soy milk having equivalent protein levels, delivered through aesthetically warm visuals that resonate with the morning ambiance.

In one memorable moment, Kiko sips her soy milk, revealing a look of satisfaction, suggesting that even on busy mornings, one can conveniently integrate soy milk into their diet.

Behind the Scenes of the Shoot

Filming took place in December at a studio in Tokyo. Kiko shared her enthusiasm, saying, “Everyone in my family loves soy milk, and we always have it stocked at home!” The atmosphere throughout the shoot was friendly and relaxed.

From the first take, Kiko impressively nailed it, leading to cheers of “Nice!” from the crew. Though there were moments of uncertainty regarding how to hold and display the product, Kiko swiftly adjusted based on the director's feedback, earning praise of “Excellent” from him, which brought her a sigh of relief and a big smile.

Particularly notable was a shot where Kiko emerged from behind a board, perfectly responding to detailed instructions. During a more challenging shot involving a turn, Kiko frequently referenced the monitor to ensure precision, and when she received the “Okay,” a triumphant fist pump showcased both her seriousness and charm.

To conclude the shoot, Kikkoman surprised Kiko with a bouquet and a special gift of soy milk products. They also created a Christmas tree sculpture made entirely from soy milk, with a variety of soy milk merchandise including pouches, keychains, and cushions displayed around it. Kiko happily selected several items, including a large cushion and children's clothes, leaving the set with a joyful expression.

TV Commercial Details

• - Title: ‘Did you know soy milk has protein too?’ (15 seconds)
• - Starring: Kiko Mizuhara
• - Launch Date: March 25, 2026
• - Broadcast Area: Nationwide
• - URL: Kikkoman Soy Milk YouTube Channel

Product Overview

Regular Soy Milk

The most popular soy milk, designed to minimize the distinct odor of soybeans for a smooth flavor. Available in sizes: 200ml / 500ml / 750ml / 1000ml, it contains 7% soybean solids and a shelf life of 180 days unopened. Ingredients include soybeans (sourced from Canada or the USA), sugar, sea salt, calcium lactate, and flavoring.

Delicious Unsweetened Soy Milk

Made simply with just soybeans and water, this soy milk offers a refreshing taste with a hint of soy aroma. Available in 200ml, 500ml, and 1000ml with more than 9% soybean solids.

Sugar-Free Soy Milk

Enjoy the full flavor of soy milk without added sugar. This variant retains the delightful taste of regular soy milk, showcasing the natural sweetness of beans without compromise. Available in 200ml and 1000ml.

Extra Rich Soy Milk

Ideal for those mindful of cholesterol, this special health claim product is recognized by the Japan Health Checkup and Screening Cooperation. It contains 10% more soybean solids than regular varieties. Available in 200ml and 1000ml with 8% soybean solids.

Kiko Mizuhara’s new commercial not only aims to promote Kikkoman's soy milk but also encourages a healthy, protein-rich start to the day for everyone.