Centro Benefits Research Expands API Connectivity with Lincoln Financial to Improve Broker Experience

Enhancing Broker Efficiency with API Integration

Centro Benefits Research has taken a significant step in streamlining the broker experience by expanding its application programming interface (API) connectivity. The recent integration of Lincoln Financial's policy data is a game-changer for brokers representing various ancillary benefits in the United States. This innovation not only simplifies access to crucial information but also increases efficiency through technological advancement.

What This Means for Brokers

With the enhanced API connection, brokers can now retrieve essential details regarding plans, rates, and policy updates directly via the Centro Broker Portal. This functionality eliminates the traditionally cumbersome manual processes that required logging into different carrier systems, searching for critical documents, and sending numerous emails. By providing immediate access to accurate information, the Centro system empowers brokers to respond quickly and effectively to their clients' inquiries. This, in turn, allows them to create tailored solutions that meet their clients' unique needs in real-time.

Statements from Leadership

Patrick Sullivan, the Vice President of InsurTech at Lincoln Financial, expressed enthusiasm over the partnership. He mentioned, "Lincoln is excited to be expanding our LincSmart suite of solutions to prioritize brokers with our connection to Centro. We'll now be able to access all our plan detail information in one centralized, accurate location, allowing brokers to manage their entire book of business directly in the Centro portal."

Adding to this sentiment, Dan McAlone, President and Founder of Centro, stated, "Partnering with Lincoln to enhance accessibility and transparency within the ancillary benefits space is an exciting step forward. We remain committed to leveraging technology to streamline workflows and modernize the client experience across the ancillary benefits industry."

A Commitment to Innovation

Centro's integration with Lincoln marks the fifth API connection for the firm, reinforcing its ongoing commitment to fostering innovation within the industry. Over the coming year, Centro has ambitious plans to onboard additional ancillary carriers. The expectation is that more than 50% of employee benefits products will be fully automated, which positions Centro as a leader in market advancements and an invaluable resource for brokers.

About Centro Benefits Research

Centro Benefits Research is an organization that specializes in ancillary benefits consulting, empowering brokers and carriers to deliver optimal outcomes for their mutual customers. They achieve this by utilizing a deep industry knowledge base and engaging in powerful research. Their focus is on using modern technology to update a traditionally outdated insurance process, enhancing operational efficiency for all stakeholders involved.

For additional insights into their offerings, visit centrobenefitsresearch.com.

Lincoln Financial Group Overview

Lincoln Financial stands as a critical player in helping individuals plan, protect, and retire with confidence. With approximately 17 million customers as of the end of 2023, the organization provides guidance and a wide array of solutions across four primary business sectors: annuities, life insurance, group protection, and retirement services. As of September 30, 2024, Lincoln Financial reported impressive account balances amounting to $324 billion, underscoring its influence in the financial landscape.

To learn more about their services, visit LincolnFinancial.com.