Kudan Achieves Full Season XR Broadcast with FOX Sports for NFL 2025

Kudan and FOX Sports: A Landmark Partnership in XR Broadcasting

Kudan Inc., headquartered in Tokyo, Japan, has proudly announced the successful implementation of its XR broadcasting solution in collaboration with FOX Sports for the 2025 NFL season. This initiative marks a significant milestone in the field of sports broadcasting, particularly as fans increasingly seek immersive viewing experiences.

Throughout the 2025 NFL season, Kudan's advanced XR broadcasting technology, known as "Kudan VANTAGE™", was consistently utilized in the live broadcasts of all weekend highlight games aired by FOX Sports. This system proved its reliability in the high-stakes environment of live broadcasting, ensuring seamless performance and establishing a record of stability throughout the season.

A key element of this collaboration was the close, hands-on partnership among Kudan, SkyCam, and FOX Sports. Over 20 collaborative activities were conducted, including on-site integrations, live operation support, and post-game technical reviews. This frequent communication enabled the teams to adapt to the diverse conditions of various stadiums, facilitating quick improvements and the assurance of broadcasting reliability.

In October 2025, the collaboration achieved a notable milestone: Kudan's real-time tracking technology was permanently integrated into the broadcast production infrastructure of FOX Sports for the entire season. This permanent installation has alleviated setup burdens, streamlined XR workflows, and demonstrated the technology's readiness for ongoing broadcasting beyond short-term event use.

In conjunction with live broadcasts, each team actively enhanced the technical capabilities of the XR solutions. By evolving from a traditional LiDAR-centric approach to a multi-sensor fusion architecture that incorporates camera data, they significantly improved the robustness of tracking, image coherence, and adaptability to the dynamic environments of live sports.

The continuous operation and permanent infrastructure integration resulted in Kudan's real-time tracking system becoming an indispensable, operational component of FOX Sports' broadcasting workflow. This ongoing on-air presence and strategic adoption of infrastructure have garnered strong attention from broadcasters, production partners, as well as the global sports media and XR markets, reinforcing the commercial viability of XR broadcasting powered by SLAM technology.

However, it is noteworthy that Kudan's technology was not utilized in the broadcast of this year’s Super Bowl, as FOX Sports was not the official broadcaster. Nevertheless, the success of this collaboration is built upon their previous achievements during the "59th Super Bowl (Super Bowl LIX)" held in February 2025, where Kudan's technology supported large-scale XR visual productions in one of the world's most-watched sporting events.

Looking ahead, Kudan plans to further commercialize "Kudan VANTAGE™" through improved integration efficiency, standardized operating workflows, and expansion into other sports, leagues, and broadcasting formats. With a proven track record of full-season implementations, permanent integration into production environments, and increasing market interest, Kudan aims to play a pivotal role in advancing immersive live broadcasting technology within the global sports media landscape.

About Kudan Inc.

Kudan provides spatial perception technology that supports the evolution of physical AI, functioning as the backbone of next-generation digital twins and robotics. By perceiving real-world environments and generating digital twins, their AI contributes to the digital transformation of on-site management and enhances productivity. Additionally, Kudan offers foundational technologies that enable robots to autonomously navigate complex environments through digital spatial perception. For more information, please visit Kudan's website at https://www.kudan.io/jp/.