#Japan #Tokyo #Boulmich #Shinzi Katoh #Élan Floral

New Élan Floral Series Launch

Boulmich, a renowed French patisserie in Japan, is set to introduce a delightful collaboration with the renowned designer and picture book author, Shinzi Katoh. This exclusive collection, named the Élan Floral series, will start its rollout on February 18, featuring gifts available at Boulmich's online store as well as various department stores, train station shops, and discount retailers across the country.

The new packaging, inspired by the arrival of spring, presents itself as a perfect choice for gifts to celebrate White Day or for any spring occasion. This series aims to infuse daily life with beautiful colors and joyful moments, offering an experience that delights both the palate and the eyes.

Collection Features

The Élan Floral series showcases floral designs that exude elegance while remaining casual—a style inspired by 'Parisian chic.' The classic floral motifs are accentuated with discreetly vibrant colors, creating a rhythm that seamlessly integrates into everyday life. Rather than following fleeting trends, the designs focus on timeless appeal, ensuring they become a beloved part of one's living space.

Product Highlights

The collection features several eye-catching items:

1. Macaroon Box: Each box includes eight colorful macaroons that not only taste divine but are visually captivating. Flavors include Raspberry, Apricot Banana, Pear, and Coffee.
- Price: 8 pieces for ¥2,160 (Tax included)

2. Truffle Cake Miniatures: The popular truffle cake is now available in mini sizes, featuring classic chocolate along with new flavors of berry, lemon, and pistachio.
- Price: 2 pieces for ¥540 (Tax included)

3. Gatou à la Marron: A rich chocolate cake filled with three types of chestnut, combined with chestnut paste and candied chestnuts, offering an indulgent treat.
- Price: 1 piece for ¥405 (Tax included)

4. Spring Bake Box: A collection of assorted baked goods, perfectly packaged for the season, this box contains mini truffle cakes, madeleines, and more.
- Price: 6 pieces for ¥1,458 (Tax included)

About Shinzi Katoh

Shinzi Katoh is a prominent designer and picture book author from Kumamoto, Japan, with an illustrious career spanning over 50 years. He has created more than 15,000 unique products across various categories, including stationery, fashion, and home decor. Katoh's collaborations include beloved characters from Disney, Pokémon, and others. His work has not only won accolades but also included themes centered around environmental awareness, such as the creation of the 'Sorabea' character that addresses the changing climate.

Additionally, his exhibitions, like the 'Shinzi Katoh World' tour, have been warmly received in both Japan and internationally, including exhibitions in Taiwan and prominent venues like Harrods in London.

About Boulmich

Located in Ginza, Boulmich is a trailblazer of authentic French confections in Japan. Under the leadership of Kikujiro Yoshida, Boulmich combines traditional French pastry craftsmanship with innovative flavors to create a unique delectable experience.

For more information, visit their official website here or check their social media profiles on Instagram and Twitter.

As the spring season approaches, Boulmich and Shinzi Katoh's colorful offerings will surely bring joy and beauty to everyday life, making them perfect for any gifting occasion.