Dun & Bradstreet Enhances Microsoft Copilot with Advanced AI Integrations

Dun & Bradstreet Boosts Microsoft AI Capabilities

Dun & Bradstreet (D&B) recently announced exciting integrations with Microsoft, enhancing both the Copilot Studio and Dynamics 365 Sales environments through their advanced Model Context Protocol (MCP). These developments come as organizations increasingly harness AI technology to streamline operations across sectors such as sales, finance, and compliance.

Organizations harnessing these new capabilities can utilize D&B's trusted data framework to power innovative AI agents. Specifically, this integration allows businesses to create and deploy agents that are informed by verified data on business identities, relationships, and associated risks, ensuring accuracy and reliability in decision-making processes. The use of D&B's Commercial Graph™ enables clients to customize their own workflows, particularly in areas such as finance, compliance, and marketing.

By enriching Microsoft’s prebuilt Dynamics 365 Sales agents, the integration transforms how organizations interact with critical data. For instance, agents can now leverage the enriched context to research client accounts, qualify potential leads, assess opportunity viability, identify signals of risk, and better prioritize actions for sellers—all powered by D&B’s continually validated business intelligence.

According to Elizabeth Barrette, General Manager for Master Data Management Solutions at D&B, “The quality of data that informs AI agents is becoming increasingly crucial as organizations continue expanding their AI capabilities. The DB Commercial Graph offers a uniform foundation of verified business identities and associated risk data, which is essential for establishing reliable AI workflows.”

By connecting with the DB Commercial Graph, organizations utilizing Dynamics 365 Sales can enhance how they manage prospect and account data through verified business context. This capability allows for improved qualification and prioritization in engagement workflows. As organizations configure AI workflows tailored to their specifics, Microsoft Copilot Studio shines by enabling the development of custom agents that extend verified context into workflows like risk assessment, onboarding, compliance, and targeted marketing strategies.

With these new functionalities, D&B is cementing its role within the Microsoft AI ecosystem, allowing enterprises to directly apply verified business identities and risk data within their automated processes. The seamless integration into familiar environments where teams already work paves the way for enhanced workflows and better-informed decision-making.

Dun & Bradstreet has been at the forefront of establishing credible business identifiers, having introduced the D-U-N-S® Number in 1963, which remains a global standard for identifying businesses. With the DB Commercial Graph, this recognized framework structures and interlinks business identities across various systems, facilitating accurate AI operations based on validated data. Over the years, since its inception in 1841, D&B has consistently assisted businesses of all scales in navigating changes and fostering growth.

For organizations looking to elevate their AI capabilities, engaging with the DB Commercial Graph in both Microsoft Copilot Studio and Dynamics 365 Sales agents is now more accessible than ever. This integration not only enhances operational efficiency but also fosters a deeper understanding of client relationships and market dynamics, enabling a transformative approach to business management and strategy execution.