Cetera Financial Group and Bank of Hawai'i Form Key Partnership for Enhanced Investment Services

Strategic Partnership Between Cetera and Bank of Hawai'i

Cetera Financial Group announced a new partnership with the Bank of Hawai'i aimed at enhancing investment services for wealth management clients across the islands. This collaboration marks a significant milestone for both organizations and is expected to drive expansion and modernization of investment offerings at the Bank of Hawai'i, which boasts approximately $2.5 billion in assets.

Overview of the Collaboration

On March 18, 2025, Cetera Financial Group, a leader in financial advisory services, revealed that the Bank of Hawai'i will integrate Cetera Financial Institutions as its broker-dealer partner. This partnership will facilitate the transition of Bank of Hawai'i's investment services arm, Bankoh Investment Services, Inc. (BISI), into a rebranded entity known as Bankoh Advisors.

The decision to partner with Cetera arises from BISI’s desire to equip itself with contemporary technology while retaining its local identity and dedication to providing personalized financial advice. As part of this initiative, Bankoh Advisors aims to offer clients a more streamlined investing experience, harnessing the resources and expertise of Cetera to meet their financial goals more effectively.

The Impact on Wealth Management Clients

This new partnership opens the door for wealth management clients to benefit from enhanced services that combine technology with localized expertise. Clients can expect greater access to innovative investment strategies and a suite of tools designed to support their financial journeys, all while receiving guidance from familiar and trusted advisers at the Bank of Hawai'i.

Christopher Otto, president of Bankoh Investment Services, expressed enthusiasm about the collaboration, stating, "Cetera Financial Institutions is a natural fit for us as a broker-dealer partner, sharing a common vision centered on putting clients first."

A Commitment to Client-Centered Solutions

Cetera has long been recognized for its commitment to client satisfaction and innovative financial solutions. The president and CEO of Cetera Investment Services, LeAnn Rummel, emphasized the alignment of the two institutions’ missions. She remarked, "We are dedicated to providing the tools and growth-driven expertise necessary to ensure comprehensive and client-centric financial planning."

The partnership signifies not only a strategic move for both entities but also an assurance for the clients of Bank of Hawai'i that their financial needs are in capable hands. As technological advancements continue to redefine the wealth management landscape, both institutions are poised to lead the way with adaptable and resourceful offerings that prioritize client engagement and success.

A Look Ahead

Overall, this collaboration underscores a mutual dedication to fostering innovation and championing an exceptional client experience. Clients can look forward to a seamless transition as BISI evolves into Bankoh Advisors, leveraging the strengths of Cetera to navigate the evolving financial terrain.

Cetera’s robust platform will now support the investment programs of over 450 banks and credit unions, further solidifying its stature within the financial services industry. As both organizations work closely together, they strive to set new standards for wealth management that resonate with the needs and aspirations of their clients.

In conclusion, the partnership between Cetera Financial Group and Bank of Hawai'i heralds a new era of investment services that aim to enhance client success through advanced strategies and a local focus on financial advice.