Shopify Expands B2B Features
2026-04-06 06:59:26

Shopify Expands B2B Features for All Plans to Enhance User Experience

Shopify Enhances B2B Functionality for Companies



Shopify Japan, the subsidiary of the global e-commerce leader, has made a groundbreaking announcement regarding its B2B (business-to-business) functionality. Now, businesses operating on all Shopify plans can access certain B2B features without additional costs, capabilities that were previously exclusive to Shopify Plus users.

The expansion of these features allows more businesses to manage both B2B and D2C (direct-to-consumer) operations on a single platform without having to introduce additional apps or establish complex system integrations. This streamlining is expected to foster efficiency and growth for a wide variety of businesses.

Key Features Available to All Plans


Among the new functionalities available to Standard, Grow, and Advanced Shopify plans are:
  • - Company Profile Management: Tailored profile management for wholesale customers.
  • - Custom Catalogs: The ability to set prices for up to three customizable catalogs per customer.
  • - Volume Discounts: Volume-based discounts and pricing rules to incentivize bulk purchasing.
  • - Vault Functionality: Secure storage for credit card information.
  • - Payment Terms: Flexible payment conditions tailored for businesses.

These B2B features are natively integrated into the core of Shopify's platform, allowing seamless management of both B2B and D2C operations through a unified dashboard and centralized data infrastructure. Existing functionalities like Shopify Flow, Shopify Markets, and Shopify Payments can also be utilized across B2B and D2C tracks, thereby reducing reliance on fragmented tools or manual operations.

Impact of Shopify B2B Features


Businesses that have implemented Shopify’s B2B functionalities report impressive outcomes. They have seen decreases in back-office task times by up to 25%, average order values increasing by 40%, and a rise in self-service orders by as much as 33% within a six-month period. Moreover, there has been a positive effect on repeat order frequency, with an improvement of up to 20%.

For businesses with more advanced needs, Shopify continues to offer enhanced B2B functionalities within the Shopify Plus plan. This includes unlimited catalog creation, advanced pricing management per customer, and adaptable payment options such as installment payments and deposits.

Insights from Shopify Japan


Mitsuo Baba, Country Manager of Shopify Japan, emphasized the importance of this expansion by stating, "In Japan, B2B commerce is one of the critical foundations for business growth; however, many businesses still rely on fragmented tools. By expanding our native B2B functionalities, we aim to help more businesses efficiently manage wholesale and direct sales on a single platform, creating new opportunities for growth."

About Shopify


Shopify is a top-tier e-commerce platform that delivers essential services to a diverse range of retailers, from entrepreneurs to medium-sized businesses and large enterprises. It enables the launch of commerce operations, marketing, business expansion, and management on a single platform. Operating in over 175 countries, Shopify is committed to providing a better commerce experience for everyone, with a focus on speed, reliability, and security. Their platform enables retailers to deliver satisfying shopping experiences online as well as in physical stores. In Japan, renowned brands such as DAISO, Lifestyle of the Wood, Allbirds, KANADEMONO, and PAUL & JOE leverage Shopify for their operations. For more information, please visit Shopify.


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Topics Consumer Products & Retail)

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