#USA #Teaneck #Leica LUX #Greg Williams #mobile photography

Leica's Exciting Update for the LUX App

Leica Camera has just launched a new update for its popular LUX iPhone app, introducing an exciting feature called "Artist Looks," created in collaboration with acclaimed British photographer Greg Williams. This update, version 1.7, aims to enhance personal expression and creative flexibility for photographers using mobile devices.

The Vision Behind 'Artist Looks'

Greg Williams, known for his unique cinematic style, has crafted this new look to reflect authenticity and warmth without relying on artificial enhancements. In his own words, Williams expressed that he aimed to create an aesthetic that feels genuine—not overdone. The new feature is inspired by classic Tri-X 400 scans and is meticulously designed to perform well in various lighting conditions.

"I wanted to create a look that feels real – not overdone, not artificial. No extra sharpening, no effects – just the image and the moment," Williams stated. The Leica LUX app provides a platform for this vision, allowing users to experience a depth of cinematic quality that he typically associates with his Leica cameras.

What’s New in the Update?

The LUX app update not only launches the 'Artist Looks' feature but also introduces new customization options. Users can now easily mark their favorite looks for quicker access, which is particularly useful for those who incorporate recurring stylistic elements into their photography. This improvement is designed to cater to those who crave flexibility in their creative process and allows for more streamlined access to preferred photographic styles.

Moreover, this artistic look will soon be available in the Leica FOTOS app, enabling users to apply the same visual characteristics while capturing images with their Leica cameras. This cross-platform availability signifies Leica's commitment to enhancing the photography experience for both smartphone users and traditional photographers.

The Legacy of Greg Williams

Greg Williams is considered one of the most influential photographers working today. His work frequently captures the essence of Hollywood, having photographed numerous high-profile celebrities, including Daniel Craig, Kate Winslet, and Margot Robbie. Williams's work is characterized by a blend of documentary-style precision and emotional connection, often making a profound impact on the viewer.

As a long-time Leica user, Williams has been part of various campaigns, including the global marketing efforts for the Leica Q2 Daniel Craig Edition. His contributions not only signify his expertise and artistic vision but also the deep-rooted relationship between Leica and its community of photographers.

Leica LUX: Bringing Leica's Heritage to Mobile

The Leica LUX app came to life following the acquisition of Norwegian smartphone photography company, Fjorden Electra AS, in 2023. Launched in 2024, this app aspires to merge the iconic visual language associated with Leica lenses into the smartphone photography landscape. With manual controls and a rich library of Leica Looks, users can harness the brand’s photographic heritage while enjoying a truly premium mobile experience. Rated an impressive 4.8 stars in the App Store, Leica LUX is currently recognized as the highest-rated photo app available.

This thorough integration of Leica's visual legacy into a mobile platform reflects the brand's innovative trajectory while fostering a space for creative exploration and personal expression.

Conclusion

Leica's latest update to the LUX app marks a significant step in blending artistic aesthetics with modern mobile photography. With the introduction of Greg Williams's 'Artist Looks', users now possess an exceptional tool for capturing moments with depth and authenticity. Whether you’re a seasoned photographer or an avid amateur, the LUX app presents an exciting opportunity to elevate your photography game with a cinematic touch. The app is now available for download in the App Store, and the 'Artist Looks' feature is complimentary for one year upon registering a Leica LUX Grip.