#United States #New York #ViewTrade #Monark Markets #private markets

Monark and ViewTrade Forge Alliance to Broaden Access to Private Markets

In a significant move within the financial services sector, Monark, an innovative API platform specializing in alternatives-as-a-service, has announced a strategic partnership with ViewTrade, a renowned provider of global investment and trading technologies. This alliance is set to revolutionize access to private markets for a vast range of investment entities.

The Partnership Breakdown

The collaboration combines Monark's robust API capabilities with ViewTrade's advanced technological platform, allowing users of ViewTrade to access alternative investments seamlessly within their existing systems. The initiative marks a global expansion effort, targeting over 300 business-to-business clients across more than 30 countries, which include major banks, brokers, and fintech startups. This joint venture comes at a crucial time when the pre-IPO investment space is gaining traction, with a focus on companies that have remained privately funded longer amid fewer public offerings.

Barry Bernstein, COO Technology Services at ViewTrade, highlighted the mission behind the alliance, stating it aims to inspire global investing while broadening wealth generation avenues for investors. By unlocking private market access, both companies plan to provide investment opportunities that sit at the intersection of innovation and capital formation.

Addressing Market Gaps

Historically, access to private markets has been limited, often restricted to institutional investors. This situation leaves many investors sidelined from the lucrative potential of private equity, real estate, and emerging tech companies, which have collectively generated an estimated $16 trillion in assets under management (AUM). Within this framework, Monark and ViewTrade are set to address the current challenges faced by investors eager to tap into an ever-expanding pre-IPO market valued at approximately $4 trillion, featuring household names like SpaceX, OpenAI, and Epic Games.

Monark’s API delivers an intuitive “click-to-invest” feature that facilitates easy transactions without the need for cumbersome account transfers or new accounts, significantly lowering the barrier for entry. This innovative approach is particularly appealing given the complex nature of private market investing, which traditionally involves extensive due diligence and multi-step allocations.

Ben Haber, CEO of Monark Markets, expressed enthusiasm about the potential impact of their partnership, stating it will empower ViewTrade’s investors and advisers to manage both their public and private market portfolios through a unified account.

Market Implementation Plans

The rollout of pre-IPO company share access is slated for Q2 2025, paving the way for a wider reach into private asset classes. Monark intends to broaden its offerings further by introducing access to assets such as private equity funds, private credit, real estate ventures, and more. This promise of diversified investment options aims to ensure that a broader audience of investors can explore opportunities in alternative asset classes, which have historically been difficult to penetrate.

As the financial landscape continues to evolve, partnerships like this one between Monark and ViewTrade are integral for democratizing investment opportunities and enhancing overall market accessibility. By uniting their resources, both firms exemplify the future direction of investment strategies—bridging the gap between traditional assets and alternative investment solutions, thus reshaping the way global investors approach capital growth.

The outcome of this strategic partnership may redefine how individuals and institutions engage with investments, turning previously exclusive markets into accessible, mainstream options for a wider array of investors.