#NOVUS Media #Libby Morgan #Heather Gaut

NOVUS Expands Leadership Team with Heather Gaut

In a significant move to enhance its operational capability and strategic direction, NOVUS Media has appointed Heather Gaut as the Vice President of Program Management. This marks the agency's first crucial hire under the new leadership of CEO Libby Morgan, reflecting their commitment to growth and excellence in the media planning and buying sector.

Heather Gaut steps into her new role at NOVUS with over 15 years of extensive experience in building operational frameworks within intricate marketing ecosystems. Most recently, she excelled in her position at Cella, where she was pivotal in overseeing operations for Chevron’s global creative studio. Her efforts there involved creating an advanced operating model for a team of over 60 individuals, marked by significant cost savings and enhanced operational efficiency. Through strategic data-driven planning and performance measurement systems, Gaut not only optimized resource allocation but also improved project delivery timelines, showcasing her belief in the power of transparency and accountability in operational management.

Prior to her tenure at Cella, Gaut held several significant leadership positions at Dentsu. During her time at Dentsu, she managed global operational standards and cross-functional projects across Performance Creative and Media Operations. Her vast experience includes collaborating with high-profile companies like American Express, Burger King, and T-Mobile, where she has consistently developed governance models that inspire creativity while ensuring accountability.